--- title: How Franchises Can Retain Top Talent description: "Franchises lose a lot of time and money through employee turnover. Discover the key ways to retain your most valuable resource: top talent." image: https://blog.hiringthing.com/hubfs/How%20Franchises%20Can%20Retain%20Top%20Talent.jpg --- [![HiringThing-Teal-Green](https://blog.hiringthing.com/hs-fs/hubfs/Graphic%20Elements/Logos/HiringThing-Teal-Green.png?width=1686&height=270&name=HiringThing-Teal-Green.png "HiringThing-Teal-Green")](https://hiringthing.com) Open main menu Close main menu - PLATFORM Open the submenu - [Product](https://www.hiringthing.com/white-label/applicant-tracking-system/) - [Integrations](https://www.hiringthing.com/integrations/) - [Security](https://www.hiringthing.com/security/) - SOLUTIONS Open the submenu - Solutions Open the submenu - [For Partners](https://www.hiringthing.com/white-label-ats/) - [For Employers](https://www.hiringthing.com/applicant-tracking) - [For Developers](https://www.hiringthing.com/developers/) - INDUSTRIES Open the submenu - [HR Technology](https://www.hiringthing.com/white-label-ats/hr-technology/) - [PEO & ASO](https://www.hiringthing.com/white-label-ats/peo/) - [HR Consulting](https://www.hiringthing.com/white-label-ats/hr-consulting/) - [Staffing](https://www.hiringthing.com/white-label-ats/staffing/) - [Construction Software](https://www.hiringthing.com/white-label-ats/construction/) - [Healthcare](https://www.hiringthing.com/white-label-ats/healthcare/) - [Franchise](https://www.hiringthing.com/white-label-ats/franchise/) - [Associations](https://www.hiringthing.com/white-label-ats/association/) - COMPANY Open the submenu - Company Open the submenu - [About Us](https://www.hiringthing.com/company/) - [Blog](https://blog.hiringthing.com/) - [Press](https://www.hiringthing.com/company/press/) - [Careers](https://careers.hiringthing.com/) - [Contact Us](https://www.hiringthing.com/company/contact-us/) - LOG IN Open the submenu - LOG IN Open the submenu - [Applicant Tracking](https://login.hiringthing.com/users/login) - [Employee Onboarding](https://app.hiringthing-onboarding.com/signup) # How Franchises Can Retain Top Talent ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) ![ Franchise employees discuss how to retain top talent. ](https://blog.hiringthing.com/hubfs/How%20Franchises%20Can%20Retain%20Top%20Talent.jpg) ## Retention is a Big Challenge for Franchises [Retaining high-quality talent](https://blog.hiringthing.com/holistic-talent-platforms-driving-impact-beyond-employee-feedback) is a challenge in every industry, but it’s particularly challenging when it comes to hourly or deskless workers, who comprise the bulk of franchise employees. - [44% of deskless](https://www.ragan.com/engage-deskless-workers/) workers feel disconnected from their employers, and the turnover rates for deskless workers can reach as high as [500% per year](https://www.wsj.com/articles/in-a-tight-labor-market-gig-workers-get-harder-to-please-11556942404). - The [Harvard Business Review](https://hbr.org/2017/12/how-to-improve-the-engagement-and-retention-of-young-hourly-workers) found that half of the young people they surveyed working entry-level jobs said they were planning on quitting within a year, and less than a quarter felt satisfied with their role. - The National Restaurant Association’s [2022 State of the Restaurant Industry Report](https://www.qsrmagazine.com/content/where-restaurant-industry-stands-2022-9-things-know)found that 78% of restaurants don’t have enough staff to support customer demand and that 3 out of 4 employees plan to leave their jobs “soon.” The International Franchise Association’s [2022 Franchise Economic Outlook Report](https://www.franchise.org/sites/default/files/2022-02/2022%20Franchising%20Economic%20Outlook.pdf) found a top challenge facing franchise businesses today is the quality of their labor. Per the report, “More than two-thirds of franchise brands have reported that their franchisee-owned businesses received few, some, or no qualified applicants for open positions over the past six months.” Additionally, the report forecasts that franchising staffing issues aren’t going away anytime soon, meaning that strengthening retention efforts is even more vital than ever. In a previous article, we covered how [franchises can increase quality applicants](https://blog.hiringthing.com/ten-ways-franchises-can-attract-and-retain-higher-quality-talent). This post provides actionable ways franchises can retain top talent, obtaining all the benefits of high retention rates. ## How Franchises Can Better Retain Top Talent - [Hire the Right Employees](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#Hire-the-Right-Employees) - [Onboard Your Employees](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#Onboard-Your-Employees) - [Cultivate Company Culture](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#Cultivate-Company-Culture) - [Provide Professional Development](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#Provide-Professional-Development) - [Prioritize Flexibility](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#Prioritize-Flexibility) ### Hire the Right Employees Strong retention [starts with hiring the right people](https://blog.hiringthing.com/5-tips-for-successful-franchise-hiring). Too many franchises make the mistake of adopting a “warm body” approach—they want every role filled, no matter the credentials or passion, which isn’t savvy when you realize how much turnover costs, even for just one position.  While we recognize that you can’t run a business without humans to staff it, it’s always best to find applicants with the necessary skills and mindset for your roles. If possible, you also want to find individuals whose career goals and values align with your mission. Additionally, a [diverse workforce](https://blog.hiringthing.com/the-hiringthing-guide-to-dei-recruiting) is more engaged and productive than one that isn’t.  Organizations lose [upwards of $14,900](https://www.hrexchangenetwork.com/hr-talent-acquisition/articles/poor-hiring-costs-by-the-numbers#:~:text=CareerBuilder%20says%2074%20percent%20of,of%20%2414%2C900%20per%20poor%20hire.) on a bad hire that leaves the organization within that first year. Bad hires can also influence the productivity of your other employees. Imagine your revenue growth if you saved $14,900 on each bad employee? #### Use Recruiting Tech Hiring software—like an [applicant tracking system](https://blog.hiringthing.com/all-businesses-benefit-from-ats-use) (ATS)—strengthens, streamlines, and automates the recruiting process. Good recruiting software also standardizes the process so that all stakeholders know what needs to be done and when. CareerBuilder found that [45% of hiring managers](https://www.shrm.org/resourcesandtools/hr-topics/employee-relations/pages/cost-of-bad-hires.aspx) made bad hires because they felt rushed and unorganized in the hiring process, which an ATS can help avoid. Applicant tracking systems take recruiting to the next level. Statistically: - 94% of ATS users said applicant tracking systems positively impacted their hiring. - [78% of companies](https://financesonline.com/hiring-statistics/) using an ATS say it makes recruiting easier. - [86% of ATS users](https://www.getapp.com/hr-employee-management-software/applicant-tracking/#guide) say the software has helped them hire faster. - 78% of ATS users say it has improved the quality of their hires. Here at HiringThing, our branded applicant tracking system has helped many franchises grow their business and retain top talent. Set up a chat with one of our business development specialists to see how our ATS can help your franchises attract and retain great workers.  [![Click Here for Demo](https://no-cache.hubspot.com/cta/default/9445952/7add16ab-215b-4fc7-833a-65d6279454c0.png)](https://cta-redirect.hubspot.com/cta/redirect/9445952/7add16ab-215b-4fc7-833a-65d6279454c0) [Back to Top](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#How-Franchises-Can-Better-Retain-Top-Talent) ### Onboard Your Employees [Employee turnover](https://blog.hiringthing.com/employee-retention-starts-day-one) costs organizations time and money—it’s estimated that a quarter of organizations, especially those in industries with high turnover rates (like many franchises), spend nearly [40% of their yearly earnings](https://www.shrm.org/hr-today/news/hr-magazine/Documents/saratoga-improving-retention.pdf) on turnover-related expenses. [According to SHRM](https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-views/documents/onboarding-new-employees.pdf), 50% of all hourly workers leave jobs in the first four months.  As SHRM further points out, “research and conventional wisdom both suggest that employees get about 90 days to prove themselves in a new job. The faster new hires feel welcome and prepared for their jobs, the faster they will be able to successfully contribute to the firm’s mission.” Still, Gallup found that [88% of organizations](https://www.gallup.com/workplace/238085/state-american-workplace-report-2017.aspx) don’t have a strong onboarding process that helps new hires feel welcomed and prepared. A great onboarding experience can [improve your retention by 82%](https://b2b-assets.glassdoor.com/the-true-cost-of-a-bad-hire.pdf) and improve your productivity by 77%. If you don’t have an onboarding strategy and process in place, it’s time to do that (if you’re looking for where to start, we recommend SHRM’s [New Employee Onboarding Guide](https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/new-employee-onboarding-guide.aspx)). Addressing professional development during onboarding [increases employee satisfaction by 3.5](https://info.workinstitute.com/en/retention-report-2021). Kick this up by bringing up professional development and career goals during the recruiting process, even for hourly employees.” ![A great onboarding experience can improve your retention by 82%](https://blog.hiringthing.com/hs-fs/hubfs/More%20Blog%20Stats%20(2).jpg?width=1024&name=More%20Blog%20Stats%20(2).jpg) [Back to Top](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#How-Franchises-Can-Better-Retain-Top-Talent) ### Cultivate Company Culture A Glassdoor study found that [56% of workers](https://www.glassdoor.co.uk/blog/mission-culture-survey/) ranked a strong workplace culture as more important than salary, with more than three out of four workers saying company culture affects whether they apply for a position. Company culture, also known as [employer brand](https://blog.hiringthing.com/build-employer-brand), is how potential employees, job seekers, present employees, and past employees describe their feelings about their workplace. It includes various elements, including working environment, mission, values, ethics, expectations, goals, and career paths. Company culture is essential, but hourly employees who make up the bulk of many franchise’s workforces consistently rate their perception of company culture lower than their hourly counterparts. This is an especially egregious mistake for franchise owners, as a franchise first gains success around the corporation’s employer brand.  Franchisees can start [strengthening their company culture](https://blog.hiringthing.com/how-franchises-can-retain-top-talent) by leaning into what made their franchise brand appealing in the first place—what about the franchise culture drew them in? Likewise, they can look to their franchisors for direction. Additionally, it would behoove franchisees to cultivate a company sub-culture unique to their branches, as long as they follow franchisor guidelines. Franchisors should spend time cultivating company culture and engaging their franchisees so that it’s top-of-mind. They should also regularly do company culture audits and temperature checks and provide their franchisees with resources to strengthen company culture. We recognize that cultivating company culture can seem like a daunting or expensive undertaking.  However, even informal discussions or tea or coffee, taking the time to transparently explain decisions, or internal newsletters can do wonders for strengthening your employer brand.  [Back to Top](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#How-Franchises-Can-Better-Retain-Top-Talent) ### Provide Professional Development Today’s employees overwhelmingly want career development in their next role—[86% of millennials](https://www.getbridge.com/news/press-releases/millennials-are-most-likely-stay-loyal-jobs-development-opportunities) (the generation making up the bulk of our current workforce) say that offering career training and development would keep them from leaving their current position. A lack of career development is also [the top reason](http://www.chicagotribune.com/business/careers/ct-career-development-perk-0330-biz-20160329-story.html) today’s employees leave positions. 33% of Acai bowl chain [SoBol](https://mysobol.com/)’s corporate team started their SoBol journey as store employees, and that kind of retention is possible because of their commitment to professional development. “Sobol is in a unique position when it comes to retaining employees, as the perfect first job our employees usually work with us from 16 to early 20s. We have a seasonality to our business that puts us in a great position to retain our high school level employees as they transition to college since our busy season runs from Memorial Day to Labor Day,” says SoBol Director of Administration Kryssa Baldi. “Our staff works when they are home on college breaks and intern with us during the school year if they are taking an applicable course of study, i.e., [hospitality](https://blog.hiringthing.com/hospitality-recruiting-challenge-solutions), marketing, human resources, or technology. The corporate team spends time in our locations and invites employees to learn more about the business at the corporate level with the hopes that they continue their education and grow with the business.”   Back to Top ### Prioritize Flexibility Flexibility is a highly sought-after workplace perk, but hourly workers are often excluded since many employ the [“just-in-time” scheduling model](https://www.brookings.edu/blog/up-front/2020/08/18/unpredictable-work-hours-and-volatile-incomes-are-long-term-risks-for-american-workers/).  One of the best ways to show employees you value them, trust their decision-making and don’t consider them *just* a cog in the machine is to provide them with some control of their schedules. You’re likely to get happier employees who are more engaged and content with their jobs and want to stay working for your organization.  The nature of many franchise employees is unpredictable, and while you can’t change that, sometimes making an effort is half the battle. You can add structure to your employees’ schedules by: - Paying those with less desirable schedules more. - Providing more fixed shifts and worker-controlled scheduling options—Walmart did this[in 2018](https://corporate.walmart.com/newsroom/2018/11/13/new-scheduling-system-gives-associates-more-consistency-and-flexibility)and found it reduced absenteeism across the workforce. - Giving employees schedule options. Employers who give employees a say in their scheduling see greater [employee retention](https://squareup.com/us/en/townsquare/employee-recognition-the-key-to-retention). [Back to Top](https://blog.hiringthing.com/how-franchises-can-retain-top-talent#How-Franchises-Can-Better-Retain-Top-Talent) ## Additional Resources for Franchise Retention We hope you found this post helpful. Below are some additional resources we’ve created geared towards organizations with hourly employees.  - [Tips for Engaging Hourly Employees](https://blog.hiringthing.com/tips-for-engaging-hourly-employees) - [Hiring for Hospitality With Culinary Agents Founder & CEO Alice Cheng](https://blog.hiringthing.com/hiring-hospitality-interview-culinary-agents-alice-cheng) - [Increase Your Franchise’s Applicant Traffic](https://blog.hiringthing.com/increase-your-franchises-applicant-traffic) - [Ten Ways Franchises Can Attract (and Retain) Higher-Quality Talent](https://blog.hiringthing.com/ten-ways-franchises-can-attract-and-retain-higher-quality-talent) ### About HiringThing [HiringThing is a modern recruiting and employee onboarding platform](https://hiringthing.com/) as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the HiringThing HR platform empowers anyone, anywhere to build their dream team. ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=150&name=1621426681866%20(1).jpg) #### Pat Brothwell [Follow me on LinkedIn](https://www.linkedin.com/in/pat-brothwell-275b82196/) Pat Brothwell was a Content Marketer at HiringThing, where he created and oversaw the HiringThing Content Strategy. Pat’s long been passionate about democratizing the world of work and ensuring recruiting and hiring is fair and equitable for all. When he’s not immersed in content, Pat enjoys hiking, traveling, Bruce Springsteen, and blogging about his new home in Asheville, North Carolina. ## Related Articles [![](https://blog.hiringthing.com/hubfs/AdobeStock_357783574.jpg)](https://blog.hiringthing.com/peos-should-rethink-employee-loyalty-in-high-turnover-industries) [PEOs](https://blog.hiringthing.com/tag/peos) ### [Why Employee Loyalty Isn't Dead — PEOs Just Need to Look in the Right Place](https://blog.hiringthing.com/peos-should-rethink-employee-loyalty-in-high-turnover-industries) High [employee turnover](https://blog.hiringthing.com/employee-retention-starts-day-one) is draining profitability and stability from industries like construction, healthcare, and retail, and for PEOs, the opportunity to fix it starts... ![Joshua Siler](https://blog.hiringthing.com/hs-fs/hubfs/1516160569079.jpg?width=45&name=1516160569079.jpg) [Joshua Siler](https://blog.hiringthing.com/author/joshua-siler) [Read More](https://blog.hiringthing.com/peos-should-rethink-employee-loyalty-in-high-turnover-industries) [![Some employees strategize some innovative ways to improve recruiting and retention at their company. ](https://blog.hiringthing.com/hubfs/Innovative%20Strategies%20to%20Improve%20Recruiting%20and%20Retention%20.jpg)](https://blog.hiringthing.com/improve-recruiting-and-retention) [HR 101](https://blog.hiringthing.com/tag/hr-101) ### [How Innovative Strategies will Improve Recruiting and Retention](https://blog.hiringthing.com/improve-recruiting-and-retention) ## Recruiting and Retention are a Top Business Priority Recruiting and retention are evergreen challenges for businesses across all industries, especially with our current... ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) [Read More](https://blog.hiringthing.com/improve-recruiting-and-retention) [![HiringThing\_Logo\_White\_no-space](https://blog.hiringthing.com/hs-fs/hubfs/HiringThing_Logo_White_no-space.png?width=275&name=HiringThing_Logo_White_no-space.png "HiringThing_Logo_White_no-space")](https://hiringthing.com) --- A modern recruiting platform as a service that creates seamless hiring experiences. 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[Follow us on LinkedIn](https://www.linkedin.com/company/hiringthing) [Follow us on Facebook](https://www.youtube.com/c/hiringthing) [Follow us on Twitter](https://www.twitter.com/hiringthing) [Follow us on Facebook](https://www.facebook.com/HiringThing/) - [Platform](https://www.hiringthing.com/private-label/) - [Developers](https://www.hiringthing.com/developers) - [Company](https://www.hiringthing.com/company) - [Blog](https://blog.hiringthing.com) - [Start Trial](https://register.hiringthing.com/register/start) - [Support](https://support.hiringthing.com/support/home) - [HiringThing Status](https://status.applicant-tracking.com/) - [Remote Work Hub](https://www.hiringthing.com/company/remote-work-hub/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pat Brothwell", "url" : "https://blog.hiringthing.com/author/pat-brothwell" }, "dateModified" : "2026-09-29T20:21:34.889Z", "datePublished" : "2022-08-31T11:41:24.000Z", "headline" : "How Franchises Can Retain Top Talent", "image" : [ "https://blog.hiringthing.com/hubfs/How%20Franchises%20Can%20Retain%20Top%20Talent.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiringthing.com/how-franchises-can-retain-top-talent", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiringthing.com/hubfs/HiringThing_Logo_TealGreen.png" }, "name" : "HiringThing, Inc." } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hiringthing.com/#organization", "@type" : "Organization", "contactPoint" : { "@type" : "ContactPoint", "contactType" : "customer support", "url" : "https://www.hiringthing.com/company/contact-us/" }, "description" : "HiringThing is a white label recruiting and employee onboarding platform that helps partners and employers deliver seamless hiring solutions.", "foundingDate" : "2012", "knowsAbout" : [ "Applicant tracking systems", "White label HR software", "Recruiting software", "Employee onboarding", "Candidate experience", "Hiring process optimization" ], "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.hiringthing.com/wp-content/uploads/2022/01/HiringThing_Logos_HiringThing_Logo_Teal_Green.svg", "width" : 600 }, "name" : "HiringThing", "sameAs" : [ "https://www.linkedin.com/company/hiringthing", "https://twitter.com/hiringthing", "https://www.facebook.com/HiringThing", "https://www.youtube.com/c/hiringthing" ], "url" : "https://www.hiringthing.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.hiringthing.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "HiringThing Blog", "publisher" : { "@id" : "https://hiringthing.com/#organization" }, "url" : "https://blog.hiringthing.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hiringthing.com/authors/pat-brothwell#person", "@type" : "Person", "description" : "Pat Brothwell was a Content Marketer at HiringThing, where he created and oversaw the HiringThing content strategy. 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