---
title: How a White Label Applicant Tracking System Benefits Customers
description: This blog will explore how a white label applicant tracking system can benefit the end users of an organization that purchases one.
---

[HiringThing Blog](https://blog.hiringthing.com)

# [How a White Label Applicant Tracking System Benefits Customers](https://blog.hiringthing.com/white-label-ats-benefits)

 Written by [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) | March 22, 2022

## Businesses Use White Label Applicant Tracking Systems to Grow

Businesses white label [applicant tracking systems](https://www.hiringthing.com/private-label/applicant-tracking-system/)(ATS) to remain competitive, reduce [customer churn](https://blog.hiringthing.com/how-hr-systems-can-prevent-client-churn), expand their market share, and grow revenue (amongst several other benefits).

However, to fully understand the value of a [white label ATS](https://blog.hiringthing.com/private-label-applicant-tracking-system), it’s important to note how much recruiting problems hurt your clients' brand, employees, and bottom line.

The value an ATS provides underscores why it’s a worthwhile investment to white label this product. It’s also vital to know how an ATS can add value to your clients when it’s time to market your newly integrated ATS to gain market share, add value for current customers, and monetize your [ATS to generate new revenue streams](https://blog.hiringthing.com/all-businesses-benefit-from-ats-use). 

The information in this post is also beneficial if you’re trying to convince stakeholders at your organization of the value of an ATS for your customers.

## How White Label Applicant Tracking Systems Benefit ATS End Users

- [An ATS Saves Time and Money](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Save-Time-and-Money)
- [An ATS Increases Applicant Traffic](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Increases-Applicant-Traffic)
- [An ATS Provides a Better Candidate Experience](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Better-candidate-experience)
- [An ATS Builds an Employer’s Brand](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Buids-Employer-Brand)
- [An ATS Reduces Employee Turnover](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Reduces-Employee-Turnover)
- [The HiringThing Advantage](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#HiringThing-Advantage)

### An ATS Saves Time and Money

Recruiting costs small and medium-sized businesses (SMBs) valuable time and money. [Glassdoor reports](https://www.glassdoor.com/employers/blog/calculate-cost-per-hire/) that it costs the average U.S. employer $4,000 and 24 days to find and hire a new employee (and that’s not taking into account onboarding time and costs).  

Hiring is time-consuming. Businesses, especially SMBs, dedicate a lot of time to recruiting, interviewing, and hiring candidates. In fact, small business owners spend up to [40% of their working hours on tasks that don’t generate income](https://www.entrepreneur.com/article/217866), including [recruiting and hiring](https://blog.hiringthing.com/private-label-vs-white-label-ats). Companies risk top candidates losing interest, taking other jobs, or losing faith in the organization if the hiring process goes too long.  

New hires are company investments that don’t mature right away. [Research shows](http://www.prweb.com/releases/2013/10/prweb11260003.htm) it takes up to eight months before an employee reaches full productivity and generates revenue for a company. Turnover amongst employees happens, but a strong hiring process helps support retention and saves money.

Additionally, the [cost of replacing an individual employee](https://www.gallup.com/workplace/247391/fixable-problem-costs-businesses-trillion.aspx) can range from one-half to two times that employee’s annual salary.

Without proper [recruiting strategies](https://www.hiringthing.com/wp-content/uploads/2022/02/HiringThing-Hiring-Plan-Guide.pdf) and technology, bad hires will happen. [According to the World Economic Forum](https://www.weforum.org/agenda/2015/12/how-much-are-toxic-workers-costing-your-company/), a company benefits $5,303 for hiring a superstar performer but benefits $12,489 by avoiding a toxic hire.  

An ATS can:

- Help businesses automate their hiring processes, saving valuable time.
- Offer a better candidate experience which can help reduce turnover and keep employees at companies longer.
- Make it easier for businesses to find the right candidates and strengthen their [interview process](https://blog.hiringthing.com/productive-job-interviews) to avoid those costly, toxic hires.
- Free up employees to focus on more pertinent, revenue-generating tasks.

Think of an ATS as the recruitment equivalent to a Customer Relationship Management (CRM) system, which today’s successful companies consider necessary. So is an ATS.

Companies that successfully utilize an ATS save up to 20% of their time on the hiring process. Software recommendation platform GetApp surveyed their users who use an ATS and found that [86.1% reported that using an ATS has increased the speed at which they hire](https://www.getapp.com/resources/recruitment-strategies-report-2017/). 

[The average cost per hire](https://engagedly.com/blog/average-cost-per-hire-employee/) in the United States now sits around $4,700. For specialized or senior roles, that number can clear $10,000 without much effort. On top of that, every day a position stays vacant costs a business roughly $98 in lost productivity, and the average role takes 40 or more days to fill.

[Back to Top](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Top-of-Page)

### An ATS Increases Applicant Traffic

Employers across the country can’t recruit quality candidates. It costs businesses approximately 90 dollars daily when an entry-level job remains vacant. Additionally, other employees often pick up the slack when a position is vacant, working overtime to make up the difference (studies show that [productivity drops drastically at 50 hours of work a week](https://www.cnbc.com/2015/01/26/working-more-than-50-hours-makes-you-less-productive.html)). 

An ATS can help businesses increase applicant traffic by:

- Providing a job distribution platform to customers through a robust network of integrated job boards, social posting capabilities, and the tools to build a referral program.
- Widening their talent pool and pipeline.
- Ensuring vacancies get filled without wasting unnecessary time and money.

Additionally, 78.3% of hiring managers said [an ATS improved the quality of candidates they hire](https://www.getapp.com/resources/recruitment-strategies-report-2017/).

[A 2024 hiring challenges report](https://www.selectsoftwarereviews.com/blog/recruiting-statistics) found that 56% of employers say "not enough qualified candidates" is their single biggest recruitment headache. Small and mid-sized businesses feel this the most. When a key role goes unfilled, it affects productivity, morale, and the bottom line all at once.

[Back to Top](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Top-of-Page)

### An ATS Provides a Better Candidate Experience

The HR industry is now employee-focused rather than HR-focused. The candidate experience is more important than ever. Businesses must consider candidates as customers to attract, engage, and delight them.

[60% of job seeker](https://www.shrm.org/resourcesandtools/hr-topics/technology/pages/study-most-job-seekers-abandon-online-job-applications.aspx)s quit while filling out online job applications because of their length or complexity. That’s a bad “customer” experience. An ATS can streamline the application process so that they only have to provide the same information once, not be asked redundant questions, and [complete the application](https://blog.hiringthing.com/how-to-ensure-job-candidates-complete-your-job-applications) quickly.

30% of job seekers rated responsiveness as the most important to their candidate experience. Applicant engagement and experience can be significantly improved with features like text to apply, simplified application forms, and an attractive [careers page](https://blog.hiringthing.com/why-your-company-needs-a-careers-page). Those with a positive experience are more likely to accept a job offer, reapply in the future, or refer others to the company.

An ATS provides users their own full career site—a competitive ATS offers custom application forms, QR codes, and workflows so users can tailor the needs of their businesses and the preferences of their ideal [job candidate](https://blog.hiringthing.com/what-do-job-candidates-want). For candidates, a competitive ATS is easy to use and mobile-friendly for the end-user, leaving them just as delighted with interacting with your company as their favorite e-commerce business.

[A 2025 report](https://www.hrdive.com/news/candidates-have-quit-job-applications-before-finishing/758796/) found that 57% of job seekers have abandoned an application mid-process because it was too complicated or too long. That means more than half of interested candidates are walking away before your clients ever get to evaluate them. That's not a pipeline problem. That's a process problem.

Candidates also care deeply about responsiveness. [A 2025 candidate experience report](https://www.careerplug.com/candidate-experience-statistics/) found that 66% of candidates said a positive hiring experience significantly influenced their decision to accept an offer, while 26% declined offers outright because of poor communication or unclear expectations.

[Back to Top](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Top-of-Page)

### An ATS Builds an Employer's Brand

The inbound marketing experts at [HubSpot define employer branding](https://blog.hubspot.com/marketing/employer-branding) as “your reputation among the workforce as well as your employees’ perception of you as an employer.” A good [employer brand](https://blog.hiringthing.com/improve-employer-brand-recruit-top-talent) can reduce turnover by 28%, while 75% of active job seekers are likely to apply for a job with a strong employer brand. 

Building a strong brand starts with the recruiting process If candidates have a bad recruiting experience, overwrought applications, miscommunication, or communication lags, they develop negative connotations with the brand. This could be especially damaging as [72% of job seekers report sharing their negative application experiences online](https://www.hci.org/blog/statistics-rethink-your-candidate-experience-or-ruin-your-brand), and 55% report they avoid filling out applications with companies with negative online reviews.

A great candidate experience gives job seekers positive brand connotations and, at its best, turns them into brand evangelists. 

[Recent data shows](https://www.jobscore.com/articles/candidate-experience-statistics/) that 70% of job seekers are more likely to apply to a company that actively manages its employer presence online. A strong employer brand reduces turnover and attracts higher-quality applicants. A weak one, or worse, a reputation for a frustrating hiring process, actively drives people away.

[The data is clear](https://www.clearlyrated.com/blog/cost-of-employee-turnover) that candidates who have a bad recruiting experience are likely to share it. They leave reviews. They tell their networks. In a tight labor market, that kind of word-of-mouth matters more than most companies realize.

[Back to Top](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Top-of-Page)

### An ATS Reduces Employee Turnover

When candidates apply for jobs, they must get a good sense of the company and feel optimistic about the application process. Yet, according to Talent Board’s [Candidate Experience (CandE) Global Research Report](https://www.thetalentboard.org/benchmark-research/cande-research-reports/), only 25% of all candidates rated their hiring experience as great. An ATS can help your clients quickly find better matches for roles by making a stellar first impression.

The relationship between your clients and their future employees starts as soon as they click on their job listings. An [ATS can support these goals](https://blog.hiringthing.com/all-businesses-benefit-from-ats-use) with easy-to-understand job listings, engaging application forms, self-schedule interview tools, and communication from the hiring team. A competitive applicant tracking system will have the tools to support both the hiring team and the candidate experience. Employees who have a good experience from the beginning of the recruiting process and are a good match for their role are likelier to stay with a company for longer.

On the flip side, a chaotic or impersonal hiring process breeds early doubts. [The numbers back this up](https://www.secondtalent.com/resources/employee-retention-statistics/): 61% of employees who left their jobs did so within the first 12 months, and 42% of voluntary turnover is considered preventable by the employees themselves. That means the seeds of retention, or the lack of it, get planted early.

### A Private Label ATS Adds Customized Workflows

In addition to branding options, HiringThing's ATS offers a variety of [customized workflow options.](https://blog.hiringthing.com/customized-hiring-software-you-need) From reviewing resumes and sending [skills assessments](https://blog.hiringthing.com/pre-employment-testing-benefits) to obtaining stakeholder approval and scheduling first interviews, custom workflow options ensure you don’t lose any applicants while advancing only those with the best qualifications.

- **Customized recruiting workflow options**: Set custom workflows for job requisitions and offer letters right within the app. Meet your company’s communication needs by utilizing custom approval and notification options that keep your recruiting process on track.
- **Utilize customized pre-screening questions**: Don’t waste time on applicants who don’t meet the basic position requirements. Asking knock-out questions is a great way to efficiently and automatically remove ineligible applicants. Simply type your questions into the Form Builder™ (a tool that enables you to customize your online application form), provide each question with the desired response (such as short text or multiple choice), and mark questions as required, if desired.
- **Create custom statuses**: Streamline how you manage applicants by tagging them with custom statuses or choosing from a list of default options. Tags like “Under Consideration” or “Interview Completed” will keep your applicants organized while helping the hiring process progress smoothly. Plus, you can automatically apply statuses to candidates who have applied or have been hired.

### A Private Label ATS Offers Templates for Every Need

Why reinvent the wheel for every form, [job description](https://blog.hiringthing.com/common-mistakes-writing-job-descriptions), and message you need? Instead, with a customizable ATS, you can choose from a selection of existing templates or create your own templates for all your communications.

- **Pre-screening questions** or other vital qualifiers are necessary for the position and your company. Easily access any information you need — whether competency levels, past employers, salaries, or available hours — in order to find the best hire for the position. We are no offering [AI assisted resume screening](https://blog.hiringthing.com/ai-assisted-resume-screening) to make it even faster to screen applicants.
- **Copy and edit job description templates** to save time and gain consistency so you can use one job description for similar positions with a few tweaks.
- **Custom email templates** allow you to update applicants on their statuses or schedule interviews. This means you can save time not having to respond to individual emails or phone calls.
- **Customizable offer letters** highlight your company’s benefits or policies while including specific details relevant to candidates. If you need broader company buy-in, set up each offer letter to require approval before it’s sent out.
- ***NEW!*** [Employee onboarding software](https://www.hiringthing.com/private-label/employee-onboarding/)<https://www.hiringthing.com/private-label/employee-onboarding/> is a hassle-free, giving you the option of selecting standard onboarding document templates or customizing your own with a simple drag-and-drop interface.

[Back to Top](https://blog.hiringthing.com/white-label-ats-benefits?hs_amp=true#Top-of-Page)

### The HiringThing Advantage

HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable HR technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the HiringThing HR platform empowers anyone, anywhere to build their dream team.

[View full post](https://blog.hiringthing.com/white-label-ats-benefits)

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