HiringThing Blog

How to Help Your Applicants Actually Get Comfortable With AI Recruiting

Written by Pat Brothwell | February 1, 2024

If you've spent any time on the hiring side of the table lately, you already know that AI is changing the game fast but there's a good chance your applicants are a lot less comfortable with that than you are. This guide breaks down what the research actually says about the disconnect, and gives you a practical, people-first playbook for closing it.

Summary

  • Why job seekers fear AI recruiting even as employers embrace it, and what the data tells us about that gap.
  • How to build a real AI strategy instead of just buying a tool and hoping for the best.
  • What genuine transparency looks like and how it's different from defensive transparency.
  • How to show candidates your process is still human-centered, not just tell them.

Somewhere around two-thirds of American workers say they would not want to apply for a job if they knew the company was using AI during the hiring process. Two thirds. That's a number that ought to stop you mid-scroll and make you put down whatever you're doing, because it represents a massive disconnect between what HR professionals believe about AI and what job seekers feel in their gut when they hear the word.

Here's the twist: it's not that job seekers are anti-technology. Roughly half of American workers already use AI in some form on the job. They use it to draft emails, crunch data, write code, summarize documents. They're not afraid of AI in the abstract. What they're afraid of is AI deciding their fate in a hiring process that already feels impersonal and stacked against them.

And honestly? That fear makes complete sense. Job searching is a vulnerable, often demoralizing experience under the best of circumstances. Throw in an invisible algorithm and suddenly it can feel like your resume is disappearing into a black box and no human being ever laid eyes on it. That's the fear. And it's on us, as hiring professionals, to address it head on.

So that's what this piece is about. Not a defense of AI for its own sake. But a practical, human-centered playbook for helping job seekers understand what AI actually does in your hiring process, why it helps them as much as it helps you, and how to build enough trust that great candidates don't quietly take themselves out of the running before you ever get a chance to meet them.

First, Understand the Gap You're Dealing With

Before you can fix something, you have to know what's broken. The gap here is primarily one of information.

According to recent data, only about 7% of Americans have heard a significant amount about how AI is used in hiring. Another 39% have heard at least something. That means more than half of your applicant pool is navigating the hiring landscape with almost zero understanding of how AI recruiting tools actually work.

That's not their fault. It's not even really anyone's fault. It's just the gap that opens up when technology moves faster than public understanding, and it's especially pronounced in hiring because the stakes are so personal. People aren't reading HR tech white papers on their lunch break. They're seeing headlines about automation, they're hearing from a friend who got ghosted by a company after submitting a resume, and they're drawing their own conclusions.

Here's what the data shows when you break it down further. The concern isn't really about AI being involved in recruiting at all. The concern, for most people, is about AI making final hiring decisions without any human in the loop. And that's an entirely reasonable thing to push back on. AI is fast, AI is consistent, AI is useful. But AI isn't infallible, and it can't do context, nuance, or genuine human connection the way a good recruiter can. Nobody wants a machine to decide whether they get the job. And here's the thing: that's not what AI recruiting tools are actually designed to do.

The mismatch between perception and reality is your opportunity.

Have a Real Strategy Before You Touch a Single AI Tool

Here is where most companies go sideways. They hear that AI can improve their hiring process, they sign up for a tool, they expect magic, and then six months later they can't point to a single meaningful improvement. A 2025 survey from Insight Global found that while 99% of hiring leaders now use AI in some capacity, the outcomes vary wildly depending on whether there's a coherent strategy behind the implementation.

Buying a tool is not a strategy. Using a tool to solve a specific, clearly defined problem is a strategy.

Ask yourself these questions before you implement anything:

  • What specific part of our hiring process is actually broken? Is it the time it takes to write job descriptions? The volume of applications you can't get through? The inconsistency in how you're evaluating resumes? Start there.
  • What does success look like? If you implement AI-assisted resume screening, what does a good outcome actually mean to you? Fewer hours per hire? More qualified candidates reaching the interview stage? Define it.
  • Who on your team needs to be trained? AI tools don't run themselves. A recruiter who doesn't know how to use a tool effectively is going to get poor results and blame the technology.
  • How will you communicate AI use to candidates? This one most companies skip entirely, and it's maybe the most important question on this list.

When HiringThing built out its AI-assisted features, there were clear problems they were trying to solve. Recruiters were spending over an hour on average crafting a single job description. Resume screening was taking hours of bandwidth that could have been spent actually talking to candidates. The AI tools were built to solve those specific problems, with human review still anchoring every decision. That's the model that actually works.

Educate Your Candidates, and Do It Early

If there is one single thing you take away from this entire piece, let it be this: educate your candidates about how you use AI before they start wondering about it on their own.

The research here is not subtle. Among Americans who have heard a significant amount about AI in hiring, 43% support its use in reviewing applications. Among those who've heard nothing? That number drops to 21%. Knowledge is the antidote to fear, and you have the ability to provide that knowledge before your candidates have a chance to fill in the blanks with their worst assumptions.

This doesn't have to be a legal disclaimer or a dry FAQ buried at the bottom of your careers page. It can be genuine, approachable, and even compelling. Here's what good candidate education looks like in practice:

  • Be specific about what AI does in your process. "We use AI to help summarize resumes so our hiring team can spend more time evaluating the actual people behind them" is a sentence that will land very differently than a vague mention of "technology-assisted screening."
  • Explain what AI does not do. Make it explicit that AI does not make final hiring decisions. A real person reads the summaries, makes the calls, conducts the interviews, and decides who gets the offer.
  • Put this information somewhere candidates actually look. Your job postings. Your careers page. Your acknowledgment email after someone applies. These are the touchpoints where a clear sentence or two about your use of AI can completely shift a candidate's perception of your process.
  • Consider a short explainer or FAQ page dedicated to your hiring process, including how AI fits into it. We have lots of information that covers the mechanics of AI-assisted resume screening in depth if you want a place to start building your own understanding before you try to explain it to others.

Think about what it actually feels like to apply for a job. You put real work into your resume and cover letter. You hit submit. And then, often, you hear absolutely nothing for a week or two. That silence breeds exactly the kind of anxiety that makes people assume a computer rejected them without anyone ever looking at their application. Your job, as a hiring organization that cares about the candidate experience, is to interrupt that silence with something human and informative.

Be Transparent, Not Defensive

There's a difference between transparency and defensiveness, and candidates can sense it immediately.

Defensive transparency sounds like this: "We use AI, but don't worry, humans are still involved." That sentence is trying to get ahead of a concern without actually addressing it, and most people can tell.

Genuine transparency sounds like this: "We use AI to help our team be more thorough and consistent in reviewing applications. Here's exactly what that looks like, and here's who you'll be talking to at each stage of the process."

Research from Slack's Future of Work study shows that 80% of today's workers want insight into how decisions are made at their organization, and 87% of job seekers want transparency in their future workplace. Candidates are evaluating you as much as you're evaluating them. Your willingness to be clear about how your process works is itself a signal about what kind of company you are.

A few concrete ways to build genuine transparency into your hiring process:

  • Name the people candidates will interact with. Put a name and, if you can, a photo on your job posting or career page of the recruiter or hiring manager running the search. Let applicants address their cover letter to an actual human being.
  • Map out the stages of your process and share that map with candidates. Something as simple as "Here's what happens after you apply: an AI tool summarizes your resume for our team, a recruiter reviews the summary and your full application, qualified candidates are contacted within X days" goes an enormous way.
  • Create written content about your approach. A short blog post or careers page section on how you use technology in hiring can help candidates self-select and also signals that you've thought carefully about the candidate experience.

Show Them It's Still Human, Not Just Tell Them

Telling candidates your process is human-centered is table stakes. Showing them is where you actually earn their trust.

The irony of AI recruiting, when it's done well, is that it actually creates more human connection, not less. AI tools can reduce time-to-hire by up to 50% and give recruiters their time back. Time that can then be spent on actual conversations with candidates instead of wading through administrative backlog. That's the story you want to tell, and then you want to back it up with a recruiting experience that feels that way from the inside.

Here's what that looks like in practice:

  • Automate the administrative stuff, humanize the communication. Use AI to screen and summarize. Use a real person to write the outreach email.
  • Send a genuine acknowledgment. Not a form letter, or at least not one that reads like a form letter. Something that tells candidates a real person will be reviewing their application and gives them a realistic timeline.
  • Feature your people. On your careers page, put faces to the process. Introduce the hiring manager. Share what the team culture is actually like. Candidates are not just evaluating a job description; they're trying to figure out whether they want to spend forty hours a week with these people.
  • Give candidates a way to ask questions. A named contact, an email address, something. The ability to reach a human is itself a message about what kind of organization you are.

HiringThing's platform is built around the idea that AI should make the human parts of hiring easier, not replace them. The AI-assisted resume screening tool doesn't hand hiring managers a reject pile. It hands them a thoughtful summary so they can spend their attention on evaluation and conversation rather than on reading through formatting and filler language. That distinction matters, and it's the kind of thing worth explaining to your candidates out loud.

Get Your Language Right

This one is smaller than the others but it adds up over time. The words you choose to describe your AI tools communicate your philosophy about them.

There's a reason "AI-assisted" lands differently than "AI-generated" or "AI-powered." Assisted implies collaboration. It implies that a human being is still at the wheel and the AI is riding along to help carry the load. Generated implies the machine did the work. Powered implies the machine is the engine.

When you describe your tools and your process to candidates, choose language that reflects how AI actually functions in your organization: as a collaborator and assistant, not as the decision-maker. This isn't spin. If you've implemented AI thoughtfully, it's the truth. And if the language doesn't feel accurate because AI is actually making decisions without human review at your organization, that's a separate problem worth addressing directly.

The same logic applies to your job postings and any content you create about your hiring process. Be precise, be specific, and lean toward language that centers the human beings involved rather than the technology facilitating their work.

Why Getting This Right Is Worth It

Here's what I keep coming back to when I think about the disconnect between how hiring professionals feel about AI and how job seekers feel about it.

Hiring is already one of the most stressful experiences a person can go through. It involves vulnerability, uncertainty, and very real stakes. When you add technology that most people don't understand and haven't been told about, you're layering confusion on top of anxiety. That's not a recipe for attracting the best candidates.

But when you do the work of educating people, being transparent, and actually building a process that keeps humans genuinely central to the most important decisions, something shifts. AI is already cutting recruitment costs by up to 30% and reducing time-to-hire by 50%, which means your team has more bandwidth to actually connect with candidates. That's the version of AI recruiting that people can get behind, once they understand it.

Your job is to help them understand it. Not because it's a PR exercise, but because great candidates deserve to know what they're walking into. And because organizations that communicate clearly and treat applicants like adults tend to attract people who value exactly that.

That's the kind of recruiting that makes every day a good one.

About HiringThing

HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable HR technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the HiringThing HR platform empowers anyone, anywhere to build their dream team.