Sales Techniques to Sharpen Your Recruiting Skills

Sales and Recruiting Have A Lot in Common

We like to think of ourselves as recruiting experts here at HiringThing, but we also have a dynamic, robust sales department helping us expand our business. And you know what? Sales and recruiting aren't always that different. Recruiting, after all, is selling a company to job candidates. Below, we'll share three sales techniques that can help you up your recruiting game.  

Three Sales Techniques That Can Help Your Recruiting 

1. Showcase Growth Potential

Successful recruitment can be viewed as a “mutual sale” or partnership. As an employer, you want the specific skillset a candidate offers, and on the other end of the sale, the candidate is seeking the benefits and growth opportunities your company has to offer. Essential for any company, large or small, a successful partnership relies on clear communication and transparency from the outset.

For example, recruiters and hiring managers should communicate honestly with candidates about future growth plans and predictions. Things like expected growth and reliable corporate execution are exciting and enticing to job seekers. Whether through a professional online presence or an in-person discussion, helping candidates think about their growth potential is an excellent recruiting sales technique. To spot top performers, see if candidates connect with potential growth opportunities. Make the “sale.”

2. Create Professional Looking Advertisements

According to a study conducted by Potentialpark, 76% of U.S. job seekers prefer to find and apply for jobs through a company’s careers page. Since a high volume of applicants look to a company’s career page, it’s also important that you optimize your careers page for SEO. You can do this through a user-centric design, using strong keywords and more.

To attract the right candidates, you should optimize your job postings for SEO. For example, HiringThing optimizes for Google Jobs. We also recommend following best practices for job postings (i.e. title, description, etc.) that can help optimize for SEO and increase your organic visibility on free job boards.

3. Use Social Media

Social media is a huge part of marketing and sales initiatives, so don't overlook it as a recruitment tool. Every company needs a professional online presence, clear contact information, and updates on available positions across appropriate social media channels. For example, qualified candidates may connect with your company on LinkedIn because it operates at an intersection for search engines, businesses, and employment opportunities. Candidates might also turn to your Twitter feed if you post regularly.

Social media allows you to easily share job opportunities while controlling your brand and message. It is often the avenue through which potential candidates discover a company. Numerous studies show that posting a job on social media can increase candidate applications. Top applicants will possess the right qualifications and a professional online presence to match. A cohesive and direct online presence across all platforms is necessary for successful recruiting. ATS platforms can also facilitate posting jobs to social media channels.

The Benefits of Sharpening Your Recruiting Techniques

According to LinkedIn’s 2017 Global Recruiting Trends Report, more than 70 percent of professionals consider themselves “passive” applicants — an incredibly large pool of untapped talent that recruiters are missing out on. By implementing the 3 sales outreach techniques outlined above, recruiters will see a noticeable difference in the quantity and quality of candidate applications. Sharpening each sales technique to fit your company can help ensure a smooth and productive recruitment process.

About HiringThing

HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team. Try HiringThing’s easy-to-use, feature-rich applicant tracking system with a free 14-day trial today!