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However, sponsored job posts can take your applicant traffic to the next level. Indeed reports that employers are 4.5x more likely to make a hire when they sponsor their job post, and ZipRecruiter finds sponsored posts receive 11x more applicants than organic posts.
This post will explore the benefits of sponsoring job posts and discuss when it could give employers the competitive edge they seek.
- Sponsored vs. Organic Job Posts
- The Benefits of Sponsored Job Posts
- When You Should Sponsor Job Postings
- Optimize Your Job Posts
- Related Resources
Sponsored vs. Organic Job Posts
Job boards are powerful tools for anyone looking to fill open positions or build out talent pipelines—51% of today’s job seekers utilize job boards as part of their career search. Competition is fierce, though. Indeed—the world’s most popular job board—gets 10 new job postings every second.
Organic job posts are free job board posts. When you post organically, the post goes to the top of the job board’s list of job postings. After that, the post will gradually move lower in search results based on how many sponsored jobs are being posted and the board’s specific algorithms.
Sponsored job posts are an approach job boards provide that helps employers stand out. By paying to sponsor your post, these ads stay in the top results of the search page (either at the very top or bottom of the page). Some boards have sponsorship options that place job postings in newsletters, social media, or targeted ad campaigns. Pricing and procedures vary depending on the job board utilized—employers typically develop an overall budget and time limit for the job posting, controlling the price (which makes the process more affordable).
Effectively sponsored job postings come with a greater flow of candidates and target the best candidates for the position.
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The Benefits of Sponsored Job Posts
The top benefits of sponsored job posts include:
Increased Visibility
The primary benefit of sponsoring a job posting is increased visibility to generate a steady flow of candidates. Sponsoring a post on a job board will increase the visibility of a larger pool of potential candidates, which can be especially useful if you’re targeting a specific group or filling a niche role.
Sponsoring also keeps the job within the applicant’s range of attention. If your post is five search pages into a job board, how many applicants will find it?
Targeted Advertising
Many job boards allow you to target your sponsored post to specific locations, industries, or job types. This means you can reach the most relevant candidates for your open roles.
Faster Time-to-Hire
Sponsoring a post on a job board can help you fill your positions quicker, as it allows you to reach a larger pool of qualified candidates in a shorter amount of time and keeps your post top of mind for anyone using that job board. This is especially pertinent when you consider that SHRM finds it costs an average of $454 a week ($1800 a month) for a position to sit open.
Cost Effectiveness
Sponsoring a post on a job board is often more cost-effective than other methods, such as Google, newspaper ads or using a recruiter.
Additionally, companies that sponsor jobs are sending job seekers a signal that finding the right person for their job is important to them. It’s a competitive job market, and good employers know that finding and hiring top talent is crucial. Sponsoring jobs signals that they’re willing to go above and beyond to find the right candidate and is another tactic for getting top candidates interested in your company and roles.
When Should You Sponsor Job Posts?
Our customers say most of them utilize organic posts due to budget constraints. That’s fair, especially for small and medium-sized businesses. Many organizations must be strategic about employing extra costs, so we’ve decided to help you figure out if sponsoring job posts is best for you by answering the following questions:
- How soon does your company need to hire? We can’t stress enough how sponsored posts can shorten your hiring time.
- How competitive is your industry right now? Sponsored posts give you greater visibility and signals to job seekers that you are competitive about the sponsored role.
- Does the location of your job impact hiring? If you’re hiring in a location you know has fewer potential candidates or is highly competitive itself, you’re more likely to get better candidates through post sponsoring.
- Has finding quality candidates been challenging? Have you had a hard time getting quality candidates? Have your posts been on job boards for days now? Sponsoring will ensure you’re not getting lost in the shuffle.
Further Optimize Your Job Postings
Aside from sponsoring job posts, you can use several other tactics to optimize your job posts and ensure they’re doing the most work for you regarding getting top candidates fast. We’ve created The HiringThing Guide to Optimizing Your Job Postings to ensure your job posts (and the strategies around them) are successful.
Related Resources
- Seven Steps to Selecting the Right Job Board
- Rethink Job Postings
- The Case for Including Salary in Your Job Postings
- How to Ensure Job Candidates Complete Your Job Applications
About HiringThing
HiringThing is a modern recruiting platform as a service that creates seamless hiring experiences. Our private label applicant tracking system and open API enable technology and service providers to embed hiring capabilities from sourcing to onboarding. Approachable and adaptable, the platform empowers anyone, anywhere, to hire their dream team.
