White Label Hiring Software Is Key For HR Vertical SaaS Platforms

Vertical SaaS Platforms Must Stand Out to Remain Competitive 

To become the platform of record in their industry and be at their most competitive, vertical SaaS apps must consistently improve the value they deliver to customers. This often means creating new functionalities and products. Globally, there are approximately 30,000 SaaS companies with 14 billion customers—it’s crucial to stand out, especially in the sometimes insular vertical SaaS markets. 

Additionally, the average mid-sized company replaces 39% of their SaaS applications with ones with better functionality. Consumers want their SaaS apps—even niche vertical SaaS applications—to solve several of their top workplace challenges.

While labeling new solutions is a quick and efficient way for vertical SaaS providers to add additional functionalities to their repertoire, and white labeling an applicant tracking system—hiring software used to strengthen and optimize recruiting—can specifically help vertical SaaS companies in the HR segment become more competitive and lead the HR SaaS market for the industries they serve. 

What is White Labeling 

White labeling is taking a product or service developed by one company and rebranding it as your own. In this post, we’ll explore how white labeling new solutions can help you dominate your industry and explain why white labeling an applicant tracking system can (and should) be part of your SaaS growth strategy. 

• What are the benefits of white labeling? 
• A white label ATS add values to vertical SaaS platforms.
• Private labeling an ATS can take things a step further. 

What are the Benefits of White Labeling? 

White labeling involves taking a product or service one company developed and rebranding it as your own. This means the product or service will bear your company’s name and logo but will have been developed and produced by a third-party vendor. This could benefit businesses for several reasons, including reduced development costs, faster time-to-market, and access to a broader range of expertise. 

Shorter Time to Market

One of the most significant advantages of white labeling is that it allows you to get your new product or service faster. You don’t have to spend time and money developing the product or service from scratch. Instead, you can simply rebrand an existing product or service already developed. This gives you a competitive advantage by allowing you to enter the market faster than your competitors. 

Reduced Development Costs

Developing a new product or service from scratch is expensive. Costs are associated with research and development, product design, manufacturing, and marketing. By white labeling, you can significantly reduce your development costs. This is especially beneficial for startups or small businesses that may not have the necessary resources to develop independently. 

Access to a Wider Range of Expertise

When you white label a product or service, you gain access to the expertise of the third-party vendor that developed it. This can be beneficial if you don’t have the in-house expertise to develop your product. Partnering with a third-party vendor gives you access to a broader range of knowledge and resources, which results in a better user experience for your customers. 

Improved Brand Recognition 

White labeling allows you to rebrand an existing product or service as your own. This means a new proprietary solution that bears your company’s name and logo, which can help improve your brand recognition. Levering the reputation and expertise of the white label vendor allows you to position your brand as a leader in this new market and your existing industry. 

Increased Revenue 

White labeling will enable you to increase your revenue without significantly increasing expenses. Since you don’t have to spend as much on development costs and can leverage the expertise and reputation of the white label vendor. Additionally, your new product or service can now generate new revenue streams.

While not as significant an investment as developing, a white label software partnership is still substantial. We trust you’re an intelligent consumer, so we created content about what to look for in a white label partnership.

A White Label Applicant Tracking System Adds Value to Vertical SaaS Platforms 

While hiring is a universal business need across industries, there are nuances in recruiting practices for the niche industries your Vertical SaaS serves. Adding HR capabilities tailored to your industry helps your clients optimize a necessary business component and demonstrates your industry expertise. 

Businesses of all types need to solve hiring challenges:

• 52% of small businesses report their top challenge is recruiting and retaining top talent. 
• In 2022, 74% of organizations felt their recruiting strategies underperformed. 
• In terms of technology, one of the most significant issues facing consumers is finding good recruiting and retention solutions. 
• 64% of companies that utilize HR tech find measurable business value.

Additionally, research shows that ATS usage will strengthen your clients' recruiting needs: 

• 78% of companies using an ATS say it makes recruiting easier. 
• 86% of ATS users say ATS use has helped them hire faster.
• 78% of ATS users say it has improved the quality of their hires. 

Forward-thinking Vertical SaaS organizations will be white labeling new recruiting solutions. However, private labeling, a more sophisticated form of white labeling, can take things a step further in helping you dominate your chosen industry. 

Private Labeling an ATS Can Take Things a Step Further 

While many use “private label applicant tracking system” and “white label applicant tracking system” interchangeably, there’s a critical difference between these two modalities: customizations. 

White label applications are produced by their developer and then outfitted with the purchaser’s branding so they can sell their new solution to their customers. Conversely, a private label ATS goes further than a white label applicant tracking system’s branding by customizing the new hiring solution to meet unique business needs through bespoke workflows, add-ons, and single-sign-on capabilities. 

About HiringThing 

HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team.