Write a Job Posting to Attract Top Talent

Over 200 million people search Google for job postings, and it becomes a huge challenge for recruiters to stand out from the crowd and hunt right fits for employers.

Competition is strong, so to get top candidates to apply to your organization, you must write and promote succinct, sharp postings. 

Five Tips for Creating Strong Job Postings

1. Use Keywords

No one asks you to become a search engine optimization (SEO) guru, but inserting a bit of SEO into job postings could strengthen your job posting for Google users. 

SEO best practices encourage including keywords in your job postings so candidates can find your offer and understand exactly what the position entails. The right keywords will help Google serve your job posting up to relevant job seekers.  Remember not to overuse keywords or your job posting will read like spam.

2. Use Power Words

Be sure to use power words in job postings to hook candidates. The essential language patterns for job postings include:

• A job title: Include the name of the position, and up to three words that would make it attractive to applicants (shorter is better here). 

• Introduction: The opening paragraph should include the five most exciting/relevant aspects of your position. 

• Company Information: Include the company name, history, work culture, and benefits employees enjoy.  

• Requirements: What requirements are absolutely necessary for individuals in this position to succeed. Remember, don't include arbitrary caveats like, "must be able to lift 25 pounds" unless it's absolutely necessary. 

• Reasons Applicants Should Apply: Today's HR professionals agree that recruiting is more like marketing than ever. What about the role or organization would be appealing to your top job candidates?  

3. Format Your Posting Properly

Your job posting should be appealing to a candidate’s eye, so format it accordingly. Short paragraphs and sentences, active verbs, strong information scent, bullet lists, subheadings, bolded words, and visuals make postings more appealing to job seekers. 

4. Utilize Multimedia

Most people are visually-oriented, and content with visual elements like infographics, pictures, and videos rank better in terms of SEO.  Consider using multimedia to help your job postings stand out from the crowd!

• Create a video: Video represents the most shared media today, accounting for 62% of all online searches. Сonsider filming a job ad to boost views and shares and, therefore, attract more candidates. Resources such as Animoto, Magisto, or Videoshop will help.
• Create an infographic: Consider Canva or Venngage to turn text-heavy job postings into compelling infographics. 

5. Promote Your Job Postings on Social Media

Share job postings on social media where your ideal candidates spend time. LinkedIn, Facebook, Twitter, YouTube, Instagram, and even TikTok are great places to promote your open jobs! 

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