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What is White Label Software?
In the world of SaaS, white labeling is when one SaaS vendor partners with a white label developer to brand their solution and present it as their own. It’s an efficient way for SaaS companies to immediately add and profit from new features and functionalities without worrying about development, support, and upkeep.
White labeling is a practice many SaaS companies are taking advantage of to expand their offerings, add additional revenue streams, and gain a competitive edge. There are various solutions you can add to enhance your product, and if you know you’d like to gain additional functions but are unsure what new features to add, it could be overwhelming.
This post is designed to highlight five types of white label SaaS functions that will enhance most SaaS products.
The Advantages of White Labeling SaaS Solutions
We’ve established that the benefits of adding new solutions are expanding your functionality (which today SaaS customers expect from their vendors), adding new revenue streams, and gaining a competitive edge. However, white labeling has additional advantages, which allow you to go to market fast and eschew expensive development costs.
No Expertise Needed
Creating a software product with excellent customer experience takes developer and designer skills. In contrast, white-labeled products require only a bit of learning on how to use them. Most developers provide customer support and already have materials to help you.
Fewer Entry Barriers
Developing a solution from scratch takes resources, money, and time. White labeling eliminates the need to spend money and time on research and development, testing, and engineering. The only expenses are licensing and implementation.
An in-house solution might seem like the way to go when building a company or organization. Still, you may quickly find that the effort can derail internal business processes and exceed budgets. It’s important to factor in time and cost—can you afford to allocate a good amount of both? If not, go with white labeling.
Expand Your Product Offerings
By investing in white-labeling, companies can increase the scope of their offerings, making them more attractive to new and existing customers. Adopting a white-label solution will accelerate responsiveness to a customer and meet their demands. Rather than spend all that time building their solution, they can use that time to deploy a white-label solution, acquire customers, and continue to delight them with their own branded, working platform.
Become More Adaptable...and Competitive
The Global Software Outsourcing Trends and Rates Guide says, “Software development outsourcing ultimately became a required consideration or a strategic necessity to help businesses to respond to sudden business shocks effectively and adapt for long-term resiliency.”
As we just learned through all the chaos of the pandemic, work closures, and shifts in workplace trends, highly adaptable organizations are the ones that stay in business. If your organization needs to pivot to address new customers' needs or challenges quickly, white labeling can ensure you can meet these needs promptly and efficiently.
White Label Solutions Most SaaS Can Benefit From
No matter what industry or specialty your SaaS serves, you benefit from white labeling the following solutions:
- Social Media Management
- SEO Software
- Email Marketing Software
- E-Learning and LMS
- Human Resource Solutions
Social Media Management Software
Social media is ubiquitous today for both personal and business uses.
- 4.62 billion people—over half the global population—uses social media.
- 97% of people who make online purchases access social media regularly.
- 76% of internet users are on at least one social media platform.
- The average internet user spends 2 hours and 27 minutes between messaging apps and social media daily.
Social media management software helps users schedule, post, and analyze social media posts. Whether you’re a B2B or B2C business, chances are your customers utilize social media. Having proprietary social media management solutions alongside your core competencies will surely be valuable for customers.
Search Engine Optimization (SEO) Management Software
53.3% of all web traffic comes from organic search, and 60% of marketers state that their best quality leads come from SEO-targeted customers. Companies that utilize search engine optimization see great results:
- 95% of search traffic stops searching on the first page of search results (those results have excellent SEO).
- 89% of marketers say their SEO initiatives are successful.
Despite this, nearly half of small businesses don’t have an SEO strategy, which makes sense when you realize 90% of internet pages get zero organic traffic.
SEO management software helps businesses create an SEO strategy and monitor essential keywords. There’s a need and a largely untapped market for it. Including proprietary SEO as a value-add or additional product works for SaaS platforms in almost any industry.
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Email Marketing Software
Businesses of all types utilize email for marketing purposes:
- There are 4 billion worldwide email users daily.
- 64% of small businesses use email marketing to reach customers.
- Sixty-nine percent of marketers use email marketing to disseminate their content.
- 77% of marketers have seen an increase in email engagement over the past year.
Additionally, consumers respond to emails—smartphone users (85% of Americans) prefer to receive brand communications via email. Email marketing is a must for any business, but it can become quite cumbersome if not automated well. Email marketing software allows users to create, schedule, and send emails, including sales messages, product updates, and newsletters, and can supply users with the analytics behind their efforts.
White labeling an email marketing function, allows you to provide your customers with a solution they need.
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E-Learning and Learning Management Systems (LMS)
The E-Learning industry has grown a whopping 900% since 2000 and has significant benefits for companies that utilize it. Organizations with high-impact online learning initiatives improve communication and teamwork by 55%, 72% of professionals believe elearning puts them at a competitive advantage, and meaningful e-learning increases an organization’s overall employee retention rate by 24%.
E-Learning comprises structured online learning delivered via resources and platforms and can be one-on-one, group-based, synchronous, or asynchronous. White labeling E-learning is a great way to expand your revenue streams because any company could create and sell online courses in your area of expertise.
White labeled E-learning platforms also let you build online communities (excellent for brand recognition), monetize memberships, and cement your organization and team as preeminent thought leaders in your field.
HR Technology Solutions
While HR competencies are a universal business need, and thus, HR solutions are needed across industries, there are, say, crucial differences between hiring hourly restaurant employees, salaried engineers, and blue-collar manufacturing employees, just as onboarding delivery drivers vs. teachers will be two distinct experiences.
SaaS platforms aimed at distinct industries—franchises and vertical SaaS providers—can further cement themselves as industry experts by specializing in the HR functionalities for said industries.
HR tech has never been more relevant…or profitable. In the past year, 12.1 million employers in the U.S. spent over $5 trillion on HR tech. Learning and development tech is a $240 billion marketplace, while recruiting and interviewing tech clocks in at $250 billion. Additionally,
89% of C-Suite executives and 83% of HR leaders say HR tech enables them to be more flexible and responsive to the constantly shifting world of work.
74% of companies are planning on increasing their HR tech budgets.
White labeling HR tech customized to your industries can help your customers solve an evergreen challenge and be a huge revenue generator for your SaaS platform.
Here at HiringThing, we’re in the white-label HR tech space. To learn more about the power of white-label HR software, check out White Label HR Software Solutions. Make Your Business More Competitive or White Label HR Software: What is It?
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About HiringThing
HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team.
