Selling private label ATS and new hire onboarding software is more than just a revenue opportunity—it’s about positioning your company as a strategic partner for businesses navigating the complexities of talent acquisition. With hiring challenges growing across industries, HR technology buyers aren’t just looking for software; they’re looking for seamless, integrated solutions that can scale.
Private label software isn’t just another tool—it’s an extension of your clients’ operations, branded under their name, offering them both functionality and credibility. The key to success is in how you communicate why this software matters and how it uniquely benefits each client.
Not every business will be a perfect fit for your private label ATS and onboarding software, so defining the ideal customer profile is crucial. Focus on companies that have complex hiring needs, high turnover rates, or a reliance on manual processes that slow down recruitment and onboarding. Organizations in industries like healthcare, finance, technology, and staffing agencies are particularly suited for automated, scalable HR solutions. By zeroing in on the right market segments, your sales team can focus its efforts where they’ll have the greatest impact.
A successful sales strategy for the private label ATS and onboarding software you are offering isn’t about pushing features—it’s about solving problems. Your sales team should take a consultative approach, understanding each prospect’s hiring pain points and demonstrating the software your company provides is a tailored solution. Instead of leading with technical specifications, focus on how this software enhances efficiency, compliance, and candidate experience. When your clients see you as a problem-solver rather than a salesperson, they’ll be far more likely to invest in your solution.
Competition in the ATS and HR software market is fierce, and the private label solution your offer needs a compelling unique selling proposition (USP). What makes your software different isn’t just the technology—it’s the customization, branding, and integration capabilities that set it apart. Businesses don’t just want software; they want a solution that fits seamlessly into their ecosystem and provides a competitive advantage. By clearly articulating your differentiation, you create urgency and demand in the market.
"People generally don't care about your shiny buttons or individual features; they care if you can solve the problem they're facing."
~Tevis Paxton, Director, Partner Development at HiringThing
Your clients don’t just want software—they want a long-term partner who will support their growth and hiring success. Establishing trust through ongoing collaboration and support is key to ensuring that the ATS and onboarding software your company offers remains a valuable asset for their business. Look beyond the initial sale and position yourself as a trusted HR technology consultant (HiringThing will help you do this!) who can help them maximize their investment. This approach strengthens customer loyalty and drives recurring revenue.
HR technology buyers are data-driven, and they want proof that your private label SaaS partner’s ATS and onboarding software will improve their hiring efficiency. Incorporating metrics and analytics into sales conversations provides tangible evidence of how the software impacts time-to-hire, cost-per-hire, and candidate experience. Use industry benchmarks to compare their current processes with the projected improvements they can expect. Showing measurable ROI builds credibility and increases the likelihood of closing deals.
Even the best HR software faces pushback from potential buyers, making it crucial to anticipate objections and address them proactively. Concerns may include integration challenges, cost, implementation time, and user adoption rates. By preparing clear, data-backed responses, your sales team can turn skepticism into confidence. A well-handled objection often becomes an opportunity to reinforce value and deepen engagement.
A strong alignment between marketing and sales ensures a consistent and compelling message about your private label ATS and onboarding software. Marketing should generate qualified leads by educating potential buyers on industry challenges and how your solution solves them. Sales, in turn, should leverage marketing content—such as white papers, case studies, and testimonials—to validate their pitch. When these teams work hand-in-hand, your conversion rates will soar.
Once you establish a strong sales foundation, scaling your private label ATS and onboarding software requires expanding partnerships, refining processes, and leveraging automation. Growth should focus on high-value clients who benefit most from your solution while optimizing customer acquisition costs. Investing in sales enablement tools, partner training programs, and lead generation tactics will accelerate your expansion. A scalable strategy ensures sustained revenue growth and market leadership in the HR tech space.
Reselling private label ATS and onboarding software is not just about selling software—it’s about creating long-term value for your clients. By positioning your company as a trusted advisor, focusing on strategic differentiation, and aligning sales with marketing efforts, you’ll build a sustainable revenue stream. As HR technology continues to evolve, the companies that emphasize customization, partnership, and measurable results will lead the market. Now is the time to refine your sales strategy and dominate the private label HR tech space.
HiringThing is a modern talent management platform as a service that creates seamless HR experiences. Our white label solutions and open API enable HR technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the HiringThing HR platform empowers anyone, anywhere to build their dream team.