Social Media Mistakes That Hurt Your Hiring

Young professional closes her laptop after reviewing social media

Social Media Should Be Part of Your Hiring Strategy

According to research by Glassdoor, 79% of job seekers use social media as part of their job search. Social media is one of the easiest and most successful options for reaching and attracting potential candidates. However, used incorrectly, it can also hurt your hiring.  Here are several social media mistakes to avoid in your hiring and recruiting efforts.

Five Social Media Mistakes That Can Hurt Your Hiring

1. You Use Social Media for Your Entire Hiring Process

Some hiring managers turn to social media for every step in the hiring process — from generating attention for the job to communicating with candidates. Regardless of what platform you utilize, social media should be just one part of the hiring process. For example, setting up calls and exchanging documents should happen via email, not on social media. 

2. Your Company’s Current Online Presence Is Poor

If your business’s online presence is limited to very few followers, you can’t expect to gain much traction when using social media to hire. Additionally, in our technology-saturated society, a poor social media presence could make job seekers question whether or not an organization is worth working for

3. You Don’t Write with Your Audience in Mind

Posting job openings on social media is just like writing a blog post or any other material for your business: you must keep your audience in mind. Be very specific and target candidates. This applies to all other social media posts, as well. To create engagement and activity, make sure you provide real value to your followers.

4. You Forget About Your Company’s Brand and Mission

To attract top candidates, you must create social media content that will encourage and entice them to apply. Post content that relates to your mission, company brand, and work culture. Don’t post just to keep your channels active.

5. You Are Unresponsive

You can quickly lose candidates by simply not responding to their questions and comments on social media. After you post a listing, it is vital that you monitor your channels for activity. Respond immediately to messages, comments, or replies. When you don’t take the time to do this, you create a negative impression of your company, turning ideal candidates away to look for other job opportunities.


Social media can greatly ease the hiring process, but when used ineffectively, it can hinder your search for the perfect candidates. Use these tips to create successful social media channels that will expand and aid your search, bringing the best talent to your company.

About HiringThing

HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team.


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