How to Take Advantage of the ATS Demand

The Demand for Recruiting SaaS is Growing

In 2024, HR Tech spending grew 47% from 2020. While our current hiring climate is undoubtedly inspiring this surge, even pre-pandemic, 69% of companies planned to increase their spending on HR tech. A Pricewaters Cooper Technology Survey (PwC) found recruiting (along with retention) is the top challenge driving HR technology acquisition.

Forward-thinking companies would be wise to add HR tech solutions to their platforms, especially applicant tracking systems (ATS)—software built to automate and streamline the hiring process. Additionally, the ATS market is growing. The market is expected to reach $2.22 billion by 2027 and the market’s compound annual growth rate (CAGR) is expected to increase over 5% by 2024. 

Applicant tracking systems are a good investment for organizations whose customers look to them for help with hiring. These include HR Solutions, PEOs & ASOs, Vertical SaaS providers, and staffing agencies. Applicant tracking systems help these organizations grow their revenue and expand their market share by adding a high-demand solution in a growing market to their platform.

Private labeling your applicant tracking system is when an organization partners with a platform developer to customize an ATS with their branding, customized workflows, and other bespoke solutions their clients need in order to offer a product they don’t have to develop from scratch. Private labeling is a great way for organizations to take advantage of the current demand for recruiting SaaS. Private labeling an ATS ensures your organization can go to market and start selling almost immediately with a new, in-demand solution. 

In this article, we’ll discuss:

• Why Applicant Tracking Systems are Crucial for Today’s Recruiting 
• How Today’s Job Seekers Want a Technologically Competent Hiring Experience 
• The Benefits of ATS Use
• Why Applicant Tracking Systems are a Smart Investment for Organizations that Sell Recruiting Solutions
• The ATS Market is Growing
• The ATS Market Hasn’t Hit Peak Saturation Yet
• How Private Labeling Can Help Organizations Quickly and Efficiently Take Advantage of the Demand for Applicant Tracking Systems
• Other Benefits of a Private Label ATS Partnership 

Why Applicant Tracking Systems Are Crucial for Today's Recruiting

It’s important to understand how applicant tracking systems benefit their end-users. In September 2021, 3% of the U.S. working population quit their jobs in “The Great Resignation.” Companies are in strict competition for the best talent, and applicant tracking systems are quickly becoming a top asset of modern recruiting strategies as HR professionals, small and medium-sized businesses (SMBs), and SaaS providers struggle to acclimate to this new normal. 

While investing in an ATS is a wise solution in our current hiring climate, keep in mind that hiring is an evergreen, universal business need—no matter their size or industry, every organization needs to hire.

Today's Job Seekers Want a Technologically Competent Hiring Experience 

The candidate experience is paramount in today’s hiring climate. 86% of recruiters believe modern hiring is more like marketing than ever—to be successful, modern hiring strategies must consider the wants and needs of the job seeker. Today’s job seekers expect a streamlined, competent technological experience from the moment they come into contact with a job posting, especially millennials and Gen Z, who make up the majority of the workforce. An ATS can provide job candidates with the competent, technological experience they’re seeking. 

• 54% of Gen Z candidates won’t submit an application if they feel your organization’s methods are outdated, 69% look only for mobile job applications, and 66% say SMS recruiting highlights an organization’s tech-savviness during the recruiting process. 
• 50% of Gen Z and Millennial job seekers consider how much technology is used in the application process and won’t complete an application they think takes too long. 

The Benefits of ATS Use

The majority of businesses are adopting applicant tracking systems not only because it helps them remain competitive and is what today’s job seekers want, but because they make the recruiting process better.

• 94% of ATS users said applicant tracking systems positively impacted their hiring.
• 78% of companies using an ATS say it makes recruiting easier. 
• GetApp conducted a study that found 86% of ATS users say the software’s helped them hire faster, and 78% of ATS users say it’s improved the quality of their hires.
• An ATS can help automate and strengthen social media recruiting, which SHRM found decreased time-to-fill for 71% of non-salaried management positions, 67%  of management, 59% of executive/upper management roles, and 53% of non-management, hourly employees.
• An ATS is a key part of recruiting marketing, and Aptitude Research found companies investing in recruiting marketing are 3x more likely to improve the candidate experience, 2x more likely to improve job candidate conversion rates, and 2x more likely to improve overall recruiting decision-making.
• 75% of professional recruiters use applicant tracking systems to organize their pipelines.
• 70% of recruiting professionals believe the best way to strengthen recruiting is to invest in technology.

Why Applicant Tracking Systems Are a Smart Investment for Organizations Who Sell Recruiting Solutions

Applicant tracking systems are a good investment for organizations like HR Solutions, PEOs & ASOs, Vertical SaaS providers, and staffing agencies looking to grow their revenue and expand their market share by adding a high-demand solution in a growing market to their platform.

Applicant tracking systems are:

• In high demand. 
• What today’s job seekers want.
• A growing market that can help organizations increase their bottom line.

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The ATS Market is Growing

According to Reports and Data, the ATS market is expected to reach $2.22 billion by 2027. This is one area the pandemic didn’t hurt—during COVID-19 shutdowns, the global recruitment software market registered a Year-over-Year (YOY) growth of 4.74%, and the market’s compound annual growth rate (CAGR) is expected to increase over 5% by 2024.

The ATS Market Hasn't Hit Peak Saturation Yet

While the market is growing, it hasn’t hit peak saturation yet. While almost all large organizations and Fortune 500 companies are currently using applicant tracking systems, only 35% of SMB have adopted ATS use, which means that 65% of that market is still up for grabs. 

Additionally, an HR.com study found 57% of recruiters at large organizations aren’t satisfied with their applicant tracking system, which means there’s ample opportunity to get users to jump ship and sign up with yours. 

Vertical SaaS customers are an untapped market when it comes to offering recruiting solutions. While applicant tracking systems have traditionally been a solution offered by HR Solutions and staffing agencies, they’re also a viable option for Vertical SaaS providers to expand their market share, increase their bottom line, and offer customers an additional, high-demand solution. Check out Five Reasons Vertical SaaS Platforms Can Benefit From ATS Integration to learn more.

How Private Labeling Can Help Organizations Quickly and Efficiently Take Advantage of the Demand for Applicant Tracking Systems

Private labeling is when an organization partners with a platform developer to customize an ATS with their branding, customized workflows, and other bespoke solutions their clients need in order to offer a product they don’t have to develop from scratch that end-users don’t know isn’t made in house. 

You may have also heard private labeling called “white labeling.” Though often used interchangeably, this isn't entirely correct. A white label applicant tracking system is produced by a company and then rebranded for customer use. A private label applicant tracking system goes a step beyond white label, offering the opportunity to customize the platform to suit an organization's specific business needs.

Check out our “What is a Private Label Applicant Tracking System?” blog to dive deeper into our private label business model. 

According to DevSquad, building a minimum viable product (MVP) takes an average of 2 to 10 months but can take much longer. Applicant tracking is a competitive market, and creating a competitive SaaS in this field requires a more sophisticated product and functionality.

Private labeling an applicant tracking system means not worrying about developing your product from scratch—competitive private label applicant tracking system developers can work with a purchaser to get their new product launched almost immediately. Private labeling is an excellent choice for organizations looking to launch their product as quickly as possible in a fast-growing market.   

Other Benefits of a Private Label ATS Partnership

Aside from being able to go to market quickly, other benefits of a private label ATS partnership include: 

• It’s cost-effective and timely: Building an app from the ground costs time and money. It also involves putting a significant amount of money into it to get it off the ground. When you private label, you’re putting the hypothetical time and money in the hands of the ATS experts.
• Growing revenue: A private label ATS is a big revenue opportunity, providing your business with a monetizable new solution you can use to grow your business.
• Taking advantage of frequent product enhancements: Hiring needs change frequently and in order to retain existing ATS customers and attract new ones you’ll want a platform that not only keeps up but is consistently improving and offering features that strengthen the recruiting process even more—when you private label an applicant tracking system, you don’t have to worry about product enhancements, because there’s already an expert team doing that for you. 
• Expanding the bandwidth of your team: When you partner with a private label solution, you get the added benefit of their professional support from customer service to marketing to engineering, which allows your team to focus on important, revenue-generating tasks.
• Enhancing the customer experience: Private label applicant tracking systems have been thoroughly tested to ensure a great user experience. Providing a positive user experience strengthens customer loyalty, reduces customer churn, and improves word of mouth about your solution—86% of SaaS customers are willing to pay more for a great customer experience. 
• An established job distribution network: Competitive job boards have built relationships with both major and niche job boards. Even if you have the capacity to quickly build your own ATS,  it would still take significantly more effort to also build out a network.
• Being a low-risk investment: A private label investment is low risk since organizations can terminate their subscriptions if a product becomes unprofitable. 
• Increasing customer acquisition: Increasing the scope of your offerings will make you more attractive to new customers, and keep your existing ones. A private label applicant tracking system gives you the opportunity to widen your scope with ease and speed, in turn increasing your user base.

A private label ATS partnership means organizations can increase the scope of their offerings quickly and efficiently, offering a high-demand tool that’s attractive to new and existing customers.

Good recruiting software is in high demand and the need isn’t going away anytime soon. Your customers are already seeking out solutions to meet their changing hiring needs. Providing them with an applicant tracking system strengthens your brand, and solves their challenges. Private labeling the ATS means you can take advantage of all the private label ATS benefits almost immediately. 

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About HiringThing

HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the HiringThing HR platform empowers anyone, anywhere to build their dream team.