Why Your Company Needs A Careers Page

Job Seekers Find Careers Pages Helpful

64% of job applicants agree that a robust careers page on a potential employer's website helps them decide whether to apply or not. Careers pages outline for potential employees what positions are open, what it's like to work for a company, and what an organization stands for. It's a one-stop-shop for individuals outside an organization get a glimpse into what working there is like and a vital part of any organization's recruiting strategy. 

Benefits of a Careers Page

Build Employer Branding

Employer brand is crucial. A careers page is the perfect place to tell your company story. It describes your company, how your employees work together, and what you’re looking for in new hires. List benefits and perks to working at your company, and clearly outline your mission and vision. You might also outline the steps of your hiring process to better set expectations for applicants. By conveying who you are and how you work, you’ll excite visitors and encourage more candidates to apply.

Be Mobile Friendly

To boost applications, you want an easy way for job seekers to view and apply for jobs on mobile devices. According to Glassdoor surveys, 58% of respondents look for jobs on their phones and 35% want to apply for jobs on their phones.  A mobile-friendly careers page makes it easy for anyone to apply for your positions anywhere. 

Improve SEO

If visitors find an application on a job board but want to learn more about you, a link directs them back to your careers page. Or, maybe they find you organically since your careers page will include important SEO (search engine optimization) elements, like branded and non-branded keywords. By clearly defining and explaining your open positions, more users will be able to find the positions you’re currently seeking to staff.

Increased Visibility

With all your open jobs listed on one page, visitors can not only see all positions but they can sort by filters such as title or location. This is a great way to enhance visibility since visitors might find a job they didn’t know they were looking for. Plus, it encourages the sharing of positions through social media networks.

Integrate Your Careers Page With an Applicant Tracking System (ATS)

An applicant tracking system (ATS) provides you with an easy way to create a branded careers page without the hassle of coding one yourself. If your company doesn’t have the web expertise or capacity to build and maintain a careers page, then an ATS integration is a great option.

What's a private label applicant tracking system? Learn more.

New job requisitions can easily be pushed automatically from the ATS to a careers page, keeping it constantly updated. HiringThing accomplishes this through API or a convenient jobs widget that automatically populates your careers page with new job requisitions created within the application. Plus, job seekers can apply without experiencing any friction. They move seamlessly from your careers page to your application, with fewer clicks and no confusing changes in look or feel.

Additionally, information from the application is fed back into your ATS so you don’t lose applicant data and you’re not required to perform any manual tasks. You can easily tag, rate, and sort applicants. If your application contains pre-screening questions, you can apply automatic workflows that apply custom tags (or send out “thanks but no thanks” emails) for easy filtering.

About HiringThing 

HiringThing is a modern recruiting platform as a service that creates seamless hiring experiences. Our private label recruiting technology enables organizations to add hiring capabilities to complete their solution. With our open API and developer-friendly documentation, we enable customized workflows and seamless connectivity for HR Solutions, PEOs and ASOs, Franchises, Staffing Agencies, and more. Approachable and adaptable, our platform empowers everyone, everywhere to hire their dream team. Start your free trial today!