A customer in the consideration stage of their buyer’s journey reaches out to you to find the solution to one of their biggest problems. You initially have that customer fill out a form with 25 questions they can’t access from their mobile device, only via desktop computer. Then, you don’t respond to the customer for 20 days before inviting them to come to your brick and mortar location 25-miles away from where they live for a series of questions that will determine if they’re an ideal customer or not.
Can you imagine if businesses worked that way? It seems absurd to the point of hilarity, yet that’s how companies treated potential job candidates for years.
At some point, businesses decided it was perfectly fine to treat job candidates in ways they’d never dream of treating customers, even though doing so has dire effects on their applicant traffic and bottom line.
Savvy companies understand that you need to market to candidates, nurture them through the hiring process, and provide them with a truly stellar experience if you want to keep them interested.
HR thought leader Josh Bersin said in his annual 2021 HR-tech report, “the HR tech market is turned inside out—it’s entirely focused on employees, not HR.”
How can thinking of candidates like customers help you to reimagine your recruiting process?
It can’t be over-emphasized enough how shortsighted it is to disregard the candidate experience, especially since hiring challenges are the #1 problem businesses are facing in 2021. The HiringThing Guide to Increasing Your Applicant Traffic can help you start treating your job candidates as customers and improve the hiring experience in a way that produces results.
The HiringThing Guide to Increasing Your Applicant Traffic can help you reimagine job candidates as customers, build job candidate personas that give you insights into what your ideal candidates look for in a job posting, and help you transform your hiring process into one strong applicants seek out.
HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team.