The average mid-sized company replaces 39% of their SaaS applications with ones with better functionality, mirroring what we’ve been hearing: consumers want their SaaS apps to solve several of their top workplace challenges.
In order to remain competitive and stand out from a crowded market—globally, there are approximately 30,000 SaaS companies with 14 billion customers—SaaS developers must consistently improve the value they bring to their customers, which increasingly means creating and launching new functionalities and products. It’s especially pertinent for vertical SaaS developers whose markets are niche and even more competitive.
If you start Googling “ways to make your SaaS more competitive,” you’ll get some combination of the following advice:
All of this is solid advice and is part of what we would tell SaaS companies looking to make themselves more competitive (in fact, we’ve published blogs on delighting SaaS users and driving vertical SaaS growth that borrows from these best practices). However, it’s admittedly not disruptive—to use a current buzzword du jour—in an innovative way. How can you disrupt your industry and give yourself that competitive advantage if you use the same playbook as everyone else in your space?
Hiring is a top challenge for businesses of all sizes across all industries—90% of businesses hiring right now find recruiting difficult, and 76% of hiring professionals admit that attracting the right job candidates is a significant challenge. Why not add an applicant tracking system—HR software used to streamline and strengthen recruiting—to your suite of solutions? You’re giving your SaaS company better functionality and helping your customers with a top challenge!
Applicant tracking systems help organizations hire faster, find higher-quality candidates, and make hiring easier. Private labeling your applicant tracking system means presenting your new solution as a proprietary feature, strengthening your brand, and providing additional revenue opportunities.
A SaaS company purchases private labeling software from another developer, which they can then present as a new, proprietary solution, giving SaaS organizations the ability to quickly and cost-efficiently add greater functionality and value to their core competencies.
You may have heard private label called “white label.” While many use “private label applicant tracking system” and “white label applicant tracking system” interchangeably, there’s a critical difference between these two modalities: customizations.
White label applications are produced by their developer and then outfitted with the purchaser’s branding so they can sell their new solution to their customers. Conversely, a private label ATS goes a step further than a white label applicant tracking system’s branding by customizing the new hiring solution to meet unique business needs through bespoke workflows, add-ons, and single-sign-on capabilities.
No matter your SaaS application's industry, every business is concerned with recruiting, hiring, and retaining great job candidates. If you’re looking to expand your functionality with a valuable, universal solution that can add value for all your customers, why not recruiting?
HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable HR technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the HiringThing HR platform empowers anyone, anywhere to build their dream team.