--- title: Why Vertical SaaS Platforms Can Benefit From ATS Integration description: Learn how integrating a white label applicant tracking system (ATS) into vertical SaaS solutions can attract customers and drive business growth. image: https://blog.hiringthing.com/hubfs/pexels-christina-morillo-1181376.jpg --- [![HiringThing-Teal-Green](https://blog.hiringthing.com/hs-fs/hubfs/Graphic%20Elements/Logos/HiringThing-Teal-Green.png?width=1686&height=270&name=HiringThing-Teal-Green.png "HiringThing-Teal-Green")](https://hiringthing.com) Open main menu Close main menu - PLATFORM Open the submenu - [Product](https://www.hiringthing.com/white-label/applicant-tracking-system/) - [Integrations](https://www.hiringthing.com/integrations/) - [Security](https://www.hiringthing.com/security/) - SOLUTIONS Open the submenu - Solutions Open the submenu - [For Partners](https://www.hiringthing.com/white-label-ats/) - [For Employers](https://www.hiringthing.com/applicant-tracking) - [For Developers](https://www.hiringthing.com/developers/) - INDUSTRIES Open the submenu - [HR Technology](https://www.hiringthing.com/white-label-ats/hr-technology/) - [PEO & ASO](https://www.hiringthing.com/white-label-ats/peo/) - [HR Consulting](https://www.hiringthing.com/white-label-ats/hr-consulting/) - [Staffing](https://www.hiringthing.com/white-label-ats/staffing/) - [Construction Software](https://www.hiringthing.com/white-label-ats/construction/) - [Healthcare](https://www.hiringthing.com/white-label-ats/healthcare/) - [Franchise](https://www.hiringthing.com/white-label-ats/franchise/) - [Associations](https://www.hiringthing.com/white-label-ats/association/) - COMPANY Open the submenu - Company Open the submenu - [About Us](https://www.hiringthing.com/company/) - [Blog](https://blog.hiringthing.com/) - [Press](https://www.hiringthing.com/company/press/) - [Careers](https://careers.hiringthing.com/) - [Contact Us](https://www.hiringthing.com/company/contact-us/) - LOG IN Open the submenu - LOG IN Open the submenu - [Applicant Tracking](https://login.hiringthing.com/users/login) - [Employee Onboarding](https://app.hiringthing-onboarding.com/signup) [White Label HR](https://blog.hiringthing.com/tag/white-label-hr) [SaaS Insights](https://blog.hiringthing.com/tag/saas-insights) # Why Vertical SaaS Platforms Can Benefit From ATS Integration ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) ![Three vertical SaaS professionals use their applicant tracking system. ](https://blog.hiringthing.com/hubfs/pexels-christina-morillo-1181376.jpg) In the past decade, the [market size](https://medium.com/think-with-bvp/vertical-software-a-founders-guide-to-success-94e75d0a63d1) for [vertical SaaS companies](https://blog.hiringthing.com/2026-vertical-saas-trends) has tripled, and the number of vertical SaaS companies has grown [by 28%](https://www.fractalsoftware.com/perspectives/state-of-vertical-saas-2021) since  2020. While this is good news for those working in the [vertical SaaS space](https://blog.hiringthing.com/turn-saas-platform-into-hiring-powerhouse-one-integration), growth also means increased competition. What additional solutions can vertical SaaS platforms incorporate in a growing market to add value to their customers? How can innovative new vertical SaaS platforms edge into markets dominated by status-quo products? What can vertical SaaS platforms do to set themselves apart from any competition? And, how can vertical SaaS platforms add additional revenue channels if they’re already dominating a niche market?  Our suggestion? Vertical SaaS platforms should [integrate an applicant tracking system](https://blog.hiringthing.com/harness-power-apis-white-label-ats-integration-path-product-expansion) (ATS) into their solutions. White labeling is the quickest and easiest way to do that. This blog will quickly go over what a [white label applicant tracking system](https://blog.hiringthing.com/private-label-applicant-tracking-system) is, before [delving into the benefits.](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Benefits) ## What Is a White Label ATS? Applicant tracking systems are [recruiting software](https://www.hiringthing.com/private-label/applicant-tracking-system/) built to streamline and strengthen the recruiting process, an important and challenging aspect of businesses across all industries (aka applicable to whatever industry your vertical SaaS serves).  White label applicant tracking systems are produced by a developer and rebranded for other companies to sell, coincidentally, like us here at HiringThing. We also have a private label modality that takes things a step further than white labeling, but offering customizations to meet your business needs.  ## Understand What Embedded Hiring Entails for Vertical SaaS Embedded hiring involves seamlessly integrated talent acquisition and recruitment functionalities, typically in the form of an [applicant tracking system (ATS)](https://www.hiringthing.com/private-label/applicant-tracking-system/), directly into industry-specific SaaS platforms.  This concept capitalizes on the synergy between the specialized SaaS solutions your platform is already delivering and hiring solutions geared toward the industry you serve. While Vertical SaaS platforms can build embedded recruiting solutions from scratch, it’s a time-consuming and expensive process just to get a minimal viable product (MVP). White or private labeling is a modality Vertical SaaS companies can take advantage of in order to quickly and efficiently add a hiring solution another vendor has already created and services to their platform. [White labeling](https://blog.hiringthing.com/why-saas-companies-should-white-label) is branding the ATS with your company's colors and logos, presenting it as a proprietary solution and strengthening your brand. Private labeling takes this a step further, customizing the solution to fit your unique industry. We offer both modalities here at HiringThing. Unlike traditional recruitment methods that require your users to juggle multiple platforms and tools, embedded recruitment helps them streamline the process by incorporating it into the existing industry workflows in a platform they already use and love, bolstering [stickiness](https://blog.hiringthing.com/five-ways-to-make-your-b2b-saas-stickier) and, thus, boosting your Vertical SaaS’s revenue streams. ## Ten Reasons Vertical SaaS Platforms Benefit From a White Label ATS - [Hiring is a Universal Business Need](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Universal) - [Grow Revenue](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Grow-Revenue) - [Improve Customer Experience](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Customer-Experience) - [Differentiate Yourself From the Competition](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Differentiate) - [Grow Your Business](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Grow) - [Remain Stickier and Prevent Customer Churn](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Remain-Stickier) - [Expand Your Team](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Expand-Your-Team) - [Benefit End Users](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Benefit-End-Users) - [Expand Market Share](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Expand-Market-Share) - [Low-Risk, High-Reward Investment](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#Low-Risk) ### 1. Hiring Is a Universal Business Need No matter what industry you serve, every business is concerned with recruiting, hiring, and retaining great job candidates. If you’re looking to add a valuable, universal solution all your customers need, why not start with recruiting? Recruiting is always a [top employer concern](https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/recruiting-is-top-hr-concern-2021.aspx). #### Tailor Your Recruiting Solution for The Industry You Serve While hiring is a universal need, you’ve ostensibly been able to thrive as a vertical SaaS platform by providing industry-specific solutions to the individuals and organizations in your field. Why not increase the value of your platform by also including industry-specific recruiting and hiring solutions to your customers?   The beauty of a private label ATS is that they don’t take a one-size-fits-all approach to recruiting solutions. [Customizable workflows](https://blog.hiringthing.com/empowering-hr-leaders-the-strategic-value-of-customizable-workflows-in-hr) allow you to create the strategies and processes that work best for your industry. [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 2. Grow Revenue Vertical SaaS providers target smaller markets than horizontal SaaS, so they rely on adding additional value to current customers to grow revenue. Every new solution a vertical SaaS provider adds increases the value of their solution to both existing and potential customers. An ATS branded as the vertical SaaS provider’s proprietary software is absolutely a value-add that means they can charge their customers more per month. Use a private label ATS as part of your SaaS growth strategy to become a [multiproduct platform](https://blog.hiringthing.com/saas-should-aspire-for-multiproduct) and expand your revenue.  [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 3. Improve Customer Experience [According to Salesforce,](http://www.salesforce.com/blog/2019/07/customer-experience.html) 84% of customers say the experience a company provides is just as important as its products and solutions. Customer experience is integral to SaaS companies growing their revenue and business—[86% of customers](https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf) are willing to pay *more* for a *great* customer experience!  ![Copy of More Blog Stats (12)](https://blog.hiringthing.com/hs-fs/hubfs/Copy%20of%20More%20Blog%20Stats%20(12).jpg?width=1024&name=Copy%20of%20More%20Blog%20Stats%20(12).jpg) Today’s consumers have never had more freedom of choice regarding service providers, even in the niche markets vertical SaaS providers serve. If you’re helping your customers with one of their top professional challenges—hiring—in a user-friendly, efficient way that doesn’t involve them jumping platforms, you’re making their lives easier.  [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 4. Differentiate Yourself From the Competition Since your business model offers niche, industry-specific solutions to your customers, your market is more competitive than horizontal SaaS markets—any competition is stiff competition. If you’re a newer platform, penetrating the vertical market can require disrupting the competitors that have become the industry standard in significant ways. The most successful vertical SaaS platforms offer their customers a full breadth of business solutions specifically tailored to their niche industries: payment processing, CRM, marketing and sales, employee experience, etc. However, many of the customers' vertical SaaS providers serve still rely on off-the-shelf applicant tracking systems for their recruiting and hiring. You can differentiate yourself from your competitors and disrupt the status quo with your private label ATS—empower the platforms your vertical SaaS serves to fully own every business need their customers have, starting with recruiting. [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 5. Grow Your Business In December 2020, Forbes published an article titled [“Three Key Components to Vertical SaaS Growth](https://www.forbes.com/sites/forbestechcouncil/2020/12/07/three-key-components-to-vertical-saas-growth/?sh=27b4dd4d447a).” The three components discussed are: - A commitment to continuous innovation - A relentless focus on the customers - A balance of industry insights and technical experience Do you know what can help growing vertical SaaS platforms achieve all three of these? You guessed it: a private label ATS. An ATS that addresses specific industry needs shows you’re innovating to keep up with customer demands, addressing the number one problem of the clients your customers serve shows you’re focusing on what will help them grow their business, and industry-specific hiring solutions show how insightful your organization is to your customers’ needs. #### A Private Label ATS is Built to Scale Additionally, providing your customers with hiring solutions helps them grow their business. If loyal customers’ businesses grow, you’ll undoubtedly be scaling with them. [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 6. Remain Stickier and Prevent Customer Churn Offering customers a more complete solution means your SaaS solution is stickier and decreases the likelihood of [customer churn](https://blog.hiringthing.com/how-hr-systems-can-prevent-client-churn). Adding more relevant solutions to your SaaS stack can improve customer retention.  ![Improving SaaS retention rates.](https://blog.hiringthing.com/hs-fs/hubfs/More%20Blog%20Stats%20(4).jpg?width=1024&name=More%20Blog%20Stats%20(4).jpg) [Studies](https://www.vendasta.com/blog/vendasta-client-churn-study/#key-findings) show that SaaS companies selling more than one solution increased retention by nearly 20%, while SaaS providers with at least four solutions show an 80% retention rate.  The HR Research Institute published a report entitled “The State of Pre-Hire Tools and Systems” that found only 16% of talent professionals surveyed said their hiring tech integrated seamlessly into their tech stack. HiringThing was founded by [developers](https://www.hiringthing.com/developers/), so it doesn’t have that problem—our open API allows you to connect with SSO, pass candidate data back to your core system, or build something custom for your team.  [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 7. Expand Your Team An added benefit of partnering with a private label solution is getting the professional support of their team, which allows you to focus on your core functionality. This support can be everything from customer service to marketing to engineering. It provides a superior customer experience for your clients and can help drive additional revenue.  - Sales and marketing support can help you market to new customers and get existing customers onboarded to your ATS through email nurture campaigns, webinars, and content creation. - An expert product team means your ATS will always get updated features and stay on the cutting edge. - Customer success and support mean your customers are getting help and resources from the team that created and knows the ATS. - The private label team can also train and enable your employees to educate current and potential customers about the long-term benefits of ATS use. Two big reasons for customer churn are ineffective (or lack of) onboarding and poor (or lack of) customer service. While all good companies try to put the customer experience first, rapid growth or lack of resources and expertise can stretch you thin. Private label partnerships are built-in insurance that your customers get the support they need to be successful. [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 8. Benefit End Users The [ISG Survey on Industry Trends in HR Technology and Service Delivery](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fisg-one.com%2Fconsulting%2Fhr-technology-and-transformation%2F2021-industry-trends-in-hr-technology-and-service-delivery&esheet=52404591&newsitemid=20210331005591&lan=en-US&anchor=2021+ISG+Survey+on+Industry+Trends+in+HR+Technology+and+Service+Delivery&index=3&md5=cde8e28a80d626d70b1c30837c2f98c1) found that 64% of companies utilizing HR tech achieve measurable business value from their HR SaaS investments. The goal of any B2B SaaS platform is to help their customers help the clients they serve. What can utilizing your private label ATS do for your customer’s clients?  ![64% of companies utilizing HR tech achieve measurable business value from their HR SaaS investments.](https://blog.hiringthing.com/hs-fs/hubfs/More%20Blog%20Stats%20(5).jpg?width=1024&name=More%20Blog%20Stats%20(5).jpg) - Save them time and money: [86.1% of ATS users reported it has improved](https://www.getapp.com/resources/recruitment-strategies-report-2017/) their time to hire. - Solve small and medium businesses’ number one challenge (hiring): 94% of professionals in charge of hiring said an ATS improved their hiring process. - Improve the quality of candidates they hire: 78.3% of hiring managers said [an ATS improved the quality of candidates they hire](https://www.getapp.com/resources/recruitment-strategies-report-2017/). If you’re helping your customers improve hiring by 94%,  you’re giving them a *great* customer experience!  Check out our post [What a Private Label Applicant Tracking System Does for End Users](https://blog.hiringthing.com/what-a-private-label-applicant-tracking-system-does-for-end-users) for a more in-depth dive into how your customers can benefit from your private label ATS partnership!  [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 9. Expand Market Share [HR Tech spending](https://hrexecutive.com/why-covid-19-will-drive-greater-spending-on-hr-systems/) grew 57% from 2020, and even pre-pandemic, [74% of companies](https://www.pwc.com/us/en/services/consulting/workforce-of-the-future/library/hr-tech-survey.html) planned to increase their spending on HR tech, [Recruiting and retention](https://www.pwc.com/us/en/services/consulting/workforce-of-the-future/library/hr-tech-survey.html) are the top challenges driving HR tech acquisition—the ATS market is growing fast, too, expecting to reach $2.22 billion by 2027. Recruiting technology is an expanding market with plenty to capitalize on. ![57% of companies are looking to invest in a SaaS HR product by 2023.](https://blog.hiringthing.com/hs-fs/hubfs/More%20Blog%20Stats%20(6).jpg?width=1024&name=More%20Blog%20Stats%20(6).jpg) - [57% of companies](https://www.businesswire.com/news/home/20210331005591/en/Companies-Accelerating-Adoption-of-Cloud-Based-HR-Platforms-Amid-Pandemic-ISG-Survey-Finds)are looking to invest in a SaaS HR product by 2023. - According to a 2020 SMB Applicant Tracking System Buyers’ Report, nearly 50% of ATS users are dissatisfied with their product and open to new recruiting solutions (like yours!). - Only [35% of SMBs](http://www.workforcehub.com/blog/why-2020-hiring-is-hopeless-without-an-applicant-tracking-system/) use applicant tracking systems, meaning more than 60% don’t realize what an ATS can do for their growth. [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ### 10. Low-Risk, High-Reward Investment A private label investment is low risk since organizations can terminate their subscriptions if a product becomes unprofitable. Additionally, private labeling (vs. building a product from scratch) means you don’t have to waste valuable time and money on development costs—DevSquad reports that building a minimum viable product (MVP) usually takes 2 to 10 months but can take much longer.  [Back to Top](https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration#top-of-page) ## How a White Label ATS Supports the Three Key Components of Vertical SaaS Growth Forbes identified three key components of vertical SaaS growth: a commitment to continuous innovation, a relentless focus on the customer, and a balance of industry insights and technical experience. A white label ATS supports all three. ### A Commitment to Continuous Innovation The beauty of a [white label partnership](https://blog.hiringthing.com/guide-to-white-label-saas-partnerships) is the Vertical SaaS provider doesn’t have to be an ATS or recruiting expert. As part of the partnership, the ATS developer will continuously work with the Vertical SaaS platform to customize workflows, troubleshoot clients and end-users, and provide customer success support. Good [ATS partners](https://www.hiringthing.com/partner-experience/) will also share their engineering, product, sales, and marketing teams. An extended team makes continuous innovation much more viable for the Vertical SaaS platform. Furthermore, the success of the Vertical SaaS provider’s ATS efforts is the success of the ATS developer. It behooves them to continuously improve the functionalities of their platform to keep the Vertical SaaS provider a happy partner, which translates to continuous recruiting innovation for the Vertical SaaS clients and end-users. ### A Relentless Focus on the Customer [84% of customers](https://www.salesforce.com/blog/customer-experience/) say the experience a company provides is just as important as its products and services. Vertical SaaS platforms need to focus on solving the main challenges of their clients, and no matter what industry a Vertical SaaS platform serves, hiring and recruiting will be a top challenge for their end-users. Recruiting remains one of the top challenges for small and medium-sized businesses (SMBs), and ATS usage has proven to improve the hiring and recruiting experience. - 86.1% of [ATS users](https://blog.hiringthing.com/2024-applicant-tracking-system-stats) reported it has improved their time to hire. - 94% of hiring professionals in charge of hiring said an ATS improved their hiring process. - 78.3% of hiring managers said [an ATS improved the quality of candidates they hire](https://www.getapp.com/resources/recruitment-strategies-report-2017/). The partner support discussed in the last section, combined with solving customers’ recruiting challenges, is sure to make any Vertical SaaS customer feel prioritized. ### A Balance of Industry Insights and Technical Experience Niche industries have niche needs. A Vertical SaaS platform could, of course, easily integrate a cookie-cutter ATS their clients and end-users have to learn to implement, onboard and use and hope the workflows and functionality meet their niche needs. Conversely, a [private label partnership](https://blog.hiringthing.com/private-label-vs-white-label-ats)means working together to provide bespoke recruiting solutions specific to the industry the Vertical SaaS platform serves. The Vertical SaaS platform brings industry insights. The ATS developer brings the recruiting industry insights and technical expertise. That’s more than just a balance. That’s a true partnership.  The Vertical SaaS platform brings industry insights. The ATS developer brings the recruiting industry insights and technical expertise. That’s more than just a balance. That’s a true partnership.  ## More Ways Embedded Hiring Boosts Vertical SaaS Revenue ### Expanding Your Value Proposition By integrating embedded hiring, Vertical SaaS companies can enhance their value proposition. They transition from solely providers of industry-specific solutions to comprehensive platforms that address operational and human resource needs (the importance of which, we just covered above!). ### Monetizing a Critical Need SaaS companies often focus on customer acquisition and retention to increase profits. However, the savviest companies will focus on monetizing new, in-demand features (like embedded hiring) to generate [new revenue streams](https://blog.hiringthing.com/how-saas-partners-make-money-with-white-label-ats-software) based on solving one of your customers' top business challenges—monetization is[4x more efficient than acquisition](https://www.priceintelligently.com/hubfs/Price-Intelligently-SaaS-Pricing-Strategy.pdf?__hstc=174954301.3edb7a0f7e40581ccfd6b76a22e6e00f.1628014638432.1628014638432.1628014638432.1&__hssc=174954301.1.1628014638432&__hsfp=1492382067) and 2x more efficient than retention in growing revenue. ### Upselling and Cross-Selling Vertical SaaS vendors can use embedded hiring as an [opportunity to upsell](https://blog.hiringthing.com/positioning-your-sales-strategy-to-resell-private-label-ats-and-onboarding-software) and cross-sell your other SaaS offerings. Showcase the benefits of a unified ecosystem that not only addresses core industry needs but also supports seamless talent acquisition and management.  ## The Build vs. Buy Argument Is Over (Buy Won) A percentage of product teams read the above and immediately start sketching out what it would take to build a proprietary ATS from scratch. This is understandable. Product teams like building things. It is literally their job. But recruiting software is deceptively complex. Here is a partial list of what a functional modern ATS requires: - Job posting and syndication to dozens of job boards - Customizable application forms and screening questions - Candidate pipeline management with stage-based workflows - Interview scheduling with calendar integrations - Automated email and SMS communication sequences - Offer letter generation and e-signature support - Compliance tracking for EEO, OFCCP, and related regulations - Reporting and analytics dashboards - Mobile-optimized candidate-facing experience - API integrations with HRIS, payroll, and onboarding systems Building all of that from zero, doing it well, keeping it compliant, and maintaining it ongoing while also building the rest of your core product is a significant undertaking. Most vertical SaaS teams who have honestly assessed the tradeoff have concluded that the opportunity cost is simply too high. [The alternative to building your own ATS](https://blog.hiringthing.com/alternative-to-building-your-own-ats) is a considerably faster path to getting recruiting functionality in front of the customers who need it. White labeling or private labeling a purpose-built solution short-circuits that calculus entirely. You skip the multi-year build timeline. You skip the compliance headaches. You take an enterprise-grade recruiting platform, put your brand on it, and ship it to customers who have been waiting for exactly this capability. ## The Industries Where This Is Already Working Embedded hiring is not theoretical. Vertical SaaS companies across a range of niches have already integrated [white label and private label](https://blog.hiringthing.com/private-label-vs-white-label-ats) ATS solutions, and the results have been consistent enough to be instructive. Some of the most active categories include: - **Construction software** platforms serving general contractors and trade businesses, where skilled labor shortages are acute and hiring processes tend to be manual and inefficient - **Staffing and workforce management** platforms, where recruiting functionality is essentially table stakes for the core value proposition - **Franchise management** platforms, where multi-location operators need consistent, brand-compliant hiring workflows that can be deployed across dozens or hundreds of locations simultaneously - **PEO and ASO organizations** that manage HR functions on behalf of their clients and are increasingly expected to provide end-to-end people operations support - **HR technology platforms** looking to expand their service offerings without the overhead of building recruiting infrastructure from scratch - **Professional associations** that serve members in specific industries and can offer recruiting tools as a membership benefit [The white label solutions built for these use cases](https://www.hiringthing.com/white-label/) account for the customization needed to serve a construction software customer versus a franchise management platform in the product architecture itself, rather than requiring bespoke development. Franchise platforms in particular face an interesting version of this challenge, since [franchise hiring spans multiple locations](https://blog.hiringthing.com/franchisees-need-applicant-tracking-system) with brand consistency requirements that generic standalone tools simply were not built to handle. ## What Your Customers Are Actually Asking For Here is a useful exercise. Pull up the last twelve months of customer support tickets, sales call notes, and NPS survey responses from your platform. Search for any of the following words: hiring, recruiting, applicants, candidates, onboarding, job postings, turnover. Most vertical SaaS teams who run this exercise are surprised by the frequency. Customers are asking about hiring constantly. They are asking because it is one of the most expensive problems they face, and they trust you, the platform they have already bought into, to eventually help them solve it. When you do not have an answer to that ask, one of two things happens. Either they find a standalone solution that partially integrates with your platform, which means another vendor now has a relationship with your customer, or they decide that your platform is less comprehensive than they need it to be and start evaluating alternatives. Neither outcome is good. Both are preventable. And [all businesses, regardless of industry, are facing the same underlying recruiting challenge](https://blog.hiringthing.com/all-businesses-benefit-from-ats-use) right now, which means your customers' urgency around this problem is only going to grow. ## Getting Started Does Not Require a Complete Product Overhaul The most common objection at this stage is capacity. The roadmap is already packed. The engineering team is stretched. Adding a major new product category feels impossible. This is where the white label model earns its value most clearly. You are not building a new product. You are integrating one. The [open API and developer resources](https://www.hiringthing.com/developers/) are designed specifically for vertical SaaS platforms that need to embed hiring without a multi-year development commitment. A few things worth knowing about what this process actually looks like in practice: - Integration is API-driven, which means your development team is working with documented endpoints rather than building from scratch - The user experience can be branded and configured to match your platform's visual system and terminology - You control the pricing and packaging of hiring functionality within your product - Ongoing compliance and feature development is handled by the ATS provider, not your team - You can launch with core functionality and expand the integration over time as usage grows The [partner experience](https://www.hiringthing.com/partner-experience/) is structured around exactly this kind of phased, low-disruption integration approach, which means you are not betting your entire roadmap on a single massive launch. ## Interested in Integrating a White Label ATS into Your Solution? Are you ready to start the discussion about integrating a white label ATS into your solution? Sign up for a chat with one of our partnership development representatives below to get started! [![LET'S TALK](https://no-cache.hubspot.com/cta/default/9445952/interactive-160615255836.png)](https://blog.hiringthing.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLY63iv74rMfcLMxcSM6uRLYosiwqZujsEup%2FLuvLI85zhOuInzEb1hdyDII%2BipQWJXodivG6Ehp8fU5%2F6MsW1CLXG0iaN4pIWHY503cO3VGWpXaG1iFF%2BNzB816bgKKI71MIpH%2FfwbwSEoqPLxhcIBw6ZUl8tfSGpr%2F4%2Be2yHIlGTv66LvbD7xmE6vI9F0ypCgdgv4XYClGuGJUAu2X9sl%2B0Qt7qF%2BQv0q&webInteractiveContentId=160615255836&portalId=9445952) ### About HiringThing HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable HR technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team.   ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=150&name=1621426681866%20(1).jpg) #### Pat Brothwell [Follow me on LinkedIn](https://www.linkedin.com/in/pat-brothwell-275b82196/) Pat Brothwell was a Content Marketer at HiringThing, where he created and oversaw the HiringThing Content Strategy. Pat’s long been passionate about democratizing the world of work and ensuring recruiting and hiring is fair and equitable for all. When he’s not immersed in content, Pat enjoys hiking, traveling, Bruce Springsteen, and blogging about his new home in Asheville, North Carolina. ## Related Articles [![Three professionals use an ATS to support vertical SaaS growth.](https://blog.hiringthing.com/hubfs/How%20an%20ATS%20Can%20Support%20Three%20Components%20of%20Vertical%20SaaS%20Growth.jpg)](https://blog.hiringthing.com/drive-vertical-saas-growth) [SaaS Insights](https://blog.hiringthing.com/tag/saas-insights) ### [Drive Vertical SaaS Growth With a White Label ATS Software](https://blog.hiringthing.com/drive-vertical-saas-growth) Vertical SaaS is shifting from niche to norm, with the market tripling over the last decade, company counts up 28% since early 2020, and a record wave of IPOs in 2021.... ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) [Read More](https://blog.hiringthing.com/drive-vertical-saas-growth) [![A SaaS professional brainstorms ways to make their app more competitive. ](https://blog.hiringthing.com/hubfs/Create%20a%20Competitive%20Edge%20for%20Your%20SaaS%20Company%20With%20This%20Innovative%20Move.jpg)](https://blog.hiringthing.com/create-a-competitive-edge-for-saas-companies) [SaaS Insights](https://blog.hiringthing.com/tag/saas-insights) ### [Create a Competitive Edge for SaaS Companies](https://blog.hiringthing.com/create-a-competitive-edge-for-saas-companies) ## How Do You Create a Competitive Advantage in Your SaaS Space? The average mid-sized company replaces [39% of their SaaS applications](https://www.blissfully.com/saas-trends/2019-annual/) with ones with better functionality,... ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) [Read More](https://blog.hiringthing.com/create-a-competitive-edge-for-saas-companies) [![HiringThing\_Logo\_White\_no-space](https://blog.hiringthing.com/hs-fs/hubfs/HiringThing_Logo_White_no-space.png?width=275&name=HiringThing_Logo_White_no-space.png "HiringThing_Logo_White_no-space")](https://hiringthing.com) --- A modern recruiting platform as a service that creates seamless hiring experiences. Approachable and adaptable, the platform empowers anyone, anywhere to hire their dream team. [Follow us on LinkedIn](https://www.linkedin.com/company/hiringthing) [Follow us on Facebook](https://www.youtube.com/c/hiringthing) [Follow us on Twitter](https://www.twitter.com/hiringthing) [Follow us on Facebook](https://www.facebook.com/HiringThing/) - [Platform](https://www.hiringthing.com/private-label/) - [Developers](https://www.hiringthing.com/developers) - [Company](https://www.hiringthing.com/company) - [Blog](https://blog.hiringthing.com) - [Start Trial](https://register.hiringthing.com/register/start) - [Support](https://support.hiringthing.com/support/home) - [HiringThing Status](https://status.applicant-tracking.com/) - [Remote Work Hub](https://www.hiringthing.com/company/remote-work-hub/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pat Brothwell", "url" : "https://blog.hiringthing.com/author/pat-brothwell" }, "dateModified" : "2026-10-21T17:58:50.091Z", "datePublished" : "2021-11-29T20:11:00.000Z", "headline" : "Why Vertical SaaS Platforms Can Benefit From ATS Integration", "image" : [ "https://blog.hiringthing.com/hubfs/pexels-christina-morillo-1181376.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiringthing.com/vertical-saas-platforms-benefit-ats-integration", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiringthing.com/hubfs/HiringThing_Logo_TealGreen.png" }, "name" : "HiringThing, Inc." } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hiringthing.com/#organization", "@type" : "Organization", "contactPoint" : { "@type" : "ContactPoint", "contactType" : "customer support", "url" : "https://www.hiringthing.com/company/contact-us/" }, "description" : "HiringThing is a white label recruiting and employee onboarding platform that helps partners and employers deliver seamless hiring solutions.", "foundingDate" : "2012", "knowsAbout" : [ "Applicant tracking systems", "White label HR software", "Recruiting software", "Employee onboarding", "Candidate experience", "Hiring process optimization" ], "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.hiringthing.com/wp-content/uploads/2022/01/HiringThing_Logos_HiringThing_Logo_Teal_Green.svg", "width" : 600 }, "name" : "HiringThing", "sameAs" : [ "https://www.linkedin.com/company/hiringthing", "https://twitter.com/hiringthing", "https://www.facebook.com/HiringThing", "https://www.youtube.com/c/hiringthing" ], "url" : "https://www.hiringthing.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.hiringthing.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "HiringThing Blog", "publisher" : { "@id" : "https://hiringthing.com/#organization" }, "url" : "https://blog.hiringthing.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hiringthing.com/authors/pat-brothwell#person", "@type" : "Person", "description" : "Pat Brothwell was a Content Marketer at HiringThing, where he created and oversaw the HiringThing content strategy. 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