--- title: How White Label ATS Benefits for Associations description: Adding a private label applicant tracking system as a member benefit can strengthen any professional organization. This post explores ten reasons why. image: https://blog.hiringthing.com/hubfs/Ten%20Reasons%20Associations%20Can%20Benefit%20From%20a%20Private%20Label%20Applicant%20Tracking%20System.jpg --- [![HiringThing-Teal-Green](https://blog.hiringthing.com/hs-fs/hubfs/Graphic%20Elements/Logos/HiringThing-Teal-Green.png?width=1686&height=270&name=HiringThing-Teal-Green.png "HiringThing-Teal-Green")](https://hiringthing.com) Open main menu Close main menu - PLATFORM Open the submenu - [Product](https://www.hiringthing.com/white-label/applicant-tracking-system/) - [Integrations](https://www.hiringthing.com/integrations/) - [Security](https://www.hiringthing.com/security/) - SOLUTIONS Open the submenu - Solutions Open the submenu - [For Partners](https://www.hiringthing.com/white-label-ats/) - [For Employers](https://www.hiringthing.com/applicant-tracking) - [For Developers](https://www.hiringthing.com/developers/) - INDUSTRIES Open the submenu - [HR Technology](https://www.hiringthing.com/white-label-ats/hr-technology/) - [PEO & ASO](https://www.hiringthing.com/white-label-ats/peo/) - [HR Consulting](https://www.hiringthing.com/white-label-ats/hr-consulting/) - [Staffing](https://www.hiringthing.com/white-label-ats/staffing/) - [Construction Software](https://www.hiringthing.com/white-label-ats/construction/) - [Healthcare](https://www.hiringthing.com/white-label-ats/healthcare/) - [Franchise](https://www.hiringthing.com/white-label-ats/franchise/) - [Associations](https://www.hiringthing.com/white-label-ats/association/) - COMPANY Open the submenu - Company Open the submenu - [About Us](https://www.hiringthing.com/company/) - [Blog](https://blog.hiringthing.com/) - [Press](https://www.hiringthing.com/company/press/) - [Careers](https://careers.hiringthing.com/) - [Contact Us](https://www.hiringthing.com/company/contact-us/) - LOG IN Open the submenu - LOG IN Open the submenu - [Applicant Tracking](https://login.hiringthing.com/users/login) - [Employee Onboarding](https://app.hiringthing-onboarding.com/signup) # How White Label ATS Benefits for Associations ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) ![Association professionals discussing the benefits of their private label applicant tracking system. ](https://blog.hiringthing.com/hubfs/Ten%20Reasons%20Associations%20Can%20Benefit%20From%20a%20Private%20Label%20Applicant%20Tracking%20System.jpg) The [Membership Marketing Benchmark Report](https://go.marketinggeneral.com/2021mmbr) found that 45% of associations have reported membership growth in the past year. Associations continue showcasing their professional relevance despite a tough few years with pandemic challenges. To remain relevant, [professional associations](https://blog.hiringthing.com/association-challenges) need to consistently find innovative ways to add value to their members. To stay competitive, they must consistently find ways to grow their association revenue, typically through creative ways of adding non-dues revenue (NDR) to their business models.  A [white label applicant tracking system](https://blog.hiringthing.com/white-label-applicant-tracking-system-your-ultimate-guide) is proprietary recruiting software that can help association members take their recruiting capabilities to the next level. ATS software adds immense value for association members, generates new NDR streams, and is a quick, low-risk investment associations can make to help their organizations grow and thrive.  This post will explore ten reasons associations should be investing in their own white label applicant tracking system. If you've already arrived here determined to get started on your white label [applicant tracking](https://www.hiringthing.com/private-label/applicant-tracking-system/) system journey, feel free to set up a demo below. Otherwise, please read on and let us convince you why you need this new solution.  [![SCHEDULE A DISCOVERY CALL](https://no-cache.hubspot.com/cta/default/9445952/8801822c-2a0c-454f-8215-da3d5d47827a.png)](https://cta-redirect.hubspot.com/cta/redirect/9445952/8801822c-2a0c-454f-8215-da3d5d47827a) ## What is a White Label ATS? An applicant tracking system is human resource software that helps companies organize, automate, and optimize recruiting. An ATS provides a centralized repository for job candidate data, including resumes, applications, references, background checks, and other applicant data an organization requires. [![Ten Reasons All Businesses Benefit From an ATS](https://no-cache.hubspot.com/cta/default/9445952/cbdc34b2-4ddc-44ea-9597-33a6cd340ee4.png)](https://cta-redirect.hubspot.com/cta/redirect/9445952/cbdc34b2-4ddc-44ea-9597-33a6cd340ee4) White label software is purchased by a company from a SaaS provider and customized with tailored workflows and company branding. Organizations partner with a private label [ATS provider](https://blog.hiringthing.com/considerations-searching-ats) to meet their specific recruiting needs and present the ATS as a proprietary solution. Most white-labeled applicant tracking systems are produced by a SaaS company and rebranded by other companies. In contrast, there are a few companies makieng white label ATS software that allows companies to brand an ATS as their own but work with the SaaS developer to customize the platform to suit their association's specific needs.  Our “What is a Private Label Applicant Tracking System?” guide dives further into the ins and outs of a [private label ATS](https://blog.hiringthing.com/private-label-ats-enhances-hr-tech-companies). [![What is a Private Label ATS?](https://no-cache.hubspot.com/cta/default/9445952/01ade4e8-bd02-44df-a7dc-0bcfbd1b5102.png)](https://cta-redirect.hubspot.com/cta/redirect/9445952/01ade4e8-bd02-44df-a7dc-0bcfbd1b5102) ## Ten Ways Associations Can Benefit from a White Label ATS ### Increased Revenue The American Society for Association Executives found association membership fees make up only [39% of an association’s total revenue](http://adboomadvertising.com/blog/non-dues-revenue-a-strategy-for-associations-2/). The other 61% comes from [non-dues revenue](https://blog.hiringthing.com/best-non-dues-revenue-sources), which forward-thinking associations use to grow their organizations. We have another blog with ideas for [Four Innovative Sources of Non-Dues Revenue for Associations.](https://blog.hiringthing.com/four-innovative-sources-of-non-dues-revenue-for-associations) Your white label [applicant tracking system](https://www.hiringthing.com/private-label/applicant-tracking-system/) can be monetized with subscription-based pricing that sets clear expectations around monthly packages. Usage-based pricing is another option. Here, your users pay for what they use. Location-based pricing is ideal if your customer base consists of franchises or [multi-location businesses](https://blog.hiringthing.com/shared-ats-multi-location-businesses) that offer fixed operating costs at each location. ![The American Society for Association Executives found association membership fees make up only 39% of an association’s total revenue. The other 61% comes from non-dues revenue, which forward-thinking associations use to grow their organizations.](https://blog.hiringthing.com/hs-fs/hubfs/More%20Blog%20Stats%20(20).jpg?width=1024&name=More%20Blog%20Stats%20(20).jpg) HiringThing offers an ATS monetization model called Flex Pricing. With Flex Pricing, all your members automatically get access to your ATS—it’s just a matter of them deciding to utilize it. This subscription-based plan is designed so that your members can quickly scale up or down to meet their recruiting needs and only pay for what’s being used. You could read about how a HiringThing customer used Flex Pricing, also known as the QuickStart program, to grow ATS usage and drive revenue. ### Added Member Value 39% of associations indicate that “lack of value” is a top reason for members not renewing memberships—number one was “lack of engagement” at 50%. These two reasons play off one another. Members aren’t going to be engaged if they can’t find enough value in a membership.   #### Solve Your Customers' Top Challenge Organizations in all industries are struggling to hire right now. Hiring was the top challenge facing businesses in 2021, extending [into 2022](https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/recruiters-will-continue-adapt-in-2022.aspx). ATS software can help organizations hire faster, get better-qualified candidates, and save money by avoiding bad hires and increasing retention rates. Take a look at the numbers: - 94% of [ATS users](https://www.hiringthing.com/private-label/applicant-tracking-system/) said applicant tracking systems positively impacted their hiring. - [78% of companies](https://financesonline.com/hiring-statistics/) using an ATS say it makes recruiting easier. - [86% of ATS users](https://www.getapp.com/hr-employee-management-software/applicant-tracking/#guide) say the software has helped them hire faster. - 78% of ATS users say it has improved the quality of their hires. ![Copy of More Blog Stats](https://blog.hiringthing.com/hs-fs/hubfs/Copy%20of%20More%20Blog%20Stats.jpg?width=1024&name=Copy%20of%20More%20Blog%20Stats.jpg) An ATS can help your members: - Save time and money. - Increase applicant traffic. - Provide a better candidate experience (crucial in today’s hiring climate). - Build their employer brand. - Reduce [employee turnover](https://blog.hiringthing.com/employee-retention-starts-day-one). Check out the blog we wrote, [What a White Label Applicant Tracking System Does for End Users](https://blog.hiringthing.com/what-a-private-label-applicant-tracking-system-does-for-end-users), for a more in-depth read on how an ATS can benefit your members.  The most crucial driver of non-dues revenue should be what benefits your members. Ask them what would make their life easier. Poll them and ask if an applicant tracking system is something they’d be interested in, using the stats provided to let them know how you can provide them with a dynamic recruiting solution. ### Built-In Support When you enter into a [white label partnership](https://blog.hiringthing.com/private-label-vs-white-label-ats), you get the added benefit of the professional support of their team, which could include everything from customer service to marketing to engineering. How does this benefit your association? It allows you to give your members a great ATS experience, further enhancing the value of this tool and the value of their membership in your association. It can also help drive the adoption of your ATS and thus your NDR.  - Sales and marketing support can help you grow revenue by promoting the value-add with email nurture campaigns, educational webinars, and content/collateral creation. - An expert product team means your ATS will always have new features and functionalities to delight your members. - Partner success and support means your customers are getting support and resources from the team that created and knows the ATS, resulting in a superior end-user experience. - The private-label partner can also help you onboard customers to your ATS, which means they’re more likely to have a valuable experience using the product and continue doing so in the future. Here at HiringThing, we’ve trademarked the terms Partner Perfection™ and Support Beyond Compare™ because of how highly we value the success of our clients. We’re determined your private label experience with us will be unmatched.  ### Established Connections 57% of association members join to strengthen their network, so you’re undoubtedly familiar with the power of a professional network and how long it can take to build (your members are joining you to help circumvent the often long network building process).  Partnering with a private label provider means entering a partnership with an entirely new network of connections for your members. Competitive private label applicant tracking systems will already have strong relationships with crucial job boards members can use to post and attract new talent. They’ll also have a prebuilt network of third-party integrations, ranging from background check providers to skill assessments that will add value to your members' recruiting experiences.  ### Remaining Competitive The Membership Marketing Benchmark Report discusses innovative ways successful associations have grown over the past year. 78% of successful associations developed “new products and services to assist members and member companies.” ![78% of successful associations developed “new products and services to assist members and member companies.”](https://blog.hiringthing.com/hs-fs/hubfs/More%20Blog%20Stats%20(21).jpg?width=1024&name=More%20Blog%20Stats%20(21).jpg) White label ATS software will assist members and member companies overcome the top challenges. An added advantage? White labeling takes away the need to develop and test a new product! This innovative feature will help you stand out. ### Increased Mission Relevancy Associations usually have missions centered around advancing their profession or industry while helping those in the field develop their careers. What better way to showcase dedication to professional growth than helping your members grow their business through a strategic recruiting tool?  Since white label applicant tracking system is branded as your association’s and viewed by your members as a proprietary association solution, you’re strengthening your alignment with being a leader in helping organizations in your industry grow and thrive.  ### Strengthened Brand Unfortunately, associations are often associated with outdated practices and low-tech websites. Associations must showcase their tech-savviness, especially when it comes to attracting younger members (26% of associations struggle with appealing to the millennial and Gen Z professionals who now make up the bulk of our workforce). An Australian study found that professional associations that updated their membership experience with integrated technological solutions [grew their membership by 11%](https://higherlogicdownload.s3.amazonaws.com/HL/f7108c01-03f0-4562-bffc-dcb2f9bfa72b/UploadedImages/www/Case_Studies/HigherLogic_IPWEA_CaseStudy_2015.pdf).  ![Professional associations that updated their membership experience with integrated technology solutions grew membership by 11%.](https://blog.hiringthing.com/hs-fs/hubfs/More%20Blog%20Stats%20(22).jpg?width=1024&name=More%20Blog%20Stats%20(22).jpg) Rolling out new proprietary technology can do wonders for showcasing your association’s brand as innovative, future-forward, and tech-savvy. It sends the message to current and potential members that you’re at the forefront of solutions that will continue benefiting them.  Attracting young people is a key challenge facing today’s associations. We have a post titled [Five Association Challenges and How to Solve Them](https://blog.hiringthing.com/five-association-challenges-and-how-to-solve-them) if you’re in the market for additional association challenge solution ideas!  ### Quick Go to Market Because a white label ATS is already developed by the provider, and you have that partner support to back you up, associations can roll out their new solution quickly and efficiently. A competitive white label ATS provider can work with an association to offer their members new solutions within weeks or even days of a partnership start date. ### Decreased Member Churn 45% of associations reported a decrease in membership renewal (membership churn) in 2021. Retaining customers is the best way to ensure associations continue to grow and prosper. As discussed above, members often cite a lack of value as the main reason for their churn.  It goes without saying (and apologies if we sound repetitive, but we’re only doing so because these points are important) that adding value to your members’ professional lives will do wonders for keeping them around. However, many associations also struggle with communicating their value to members. This is where the partnership that comes with a white label ATS is key. The team at the white label provider can help with messaging, positioning, and ensuring your customers not only have a valuable new tool but are aware of its existence and value.  ### Expand Market Share Best association practices say that if your current sources of non-dues revenue aren’t working, expand into new, more lucrative markets. And the ATS market is [doing very well.](https://blog.hiringthing.com/private-labeling-is-a-great-way-to-take-advantage-of-the-ats-demand)  The ATS market is expected to reach $2.22 billion by 2027 and has a Year-over-Year (YOY) growth of 4.74%. 74% of companies plan to increase spending on HR tech, with recruiting and retention being the top challenge cited as driving this acquisition. Recruiting technology is a thriving market if you’re looking to drive revenue to your association. Additionally, there are plenty of opportunities for ATS market growth. While almost all large organizations and Fortune 500 companies use applicant tracking systems, only 35% of SMBs have adopted ATS use—65% of that market is still up for grabs. An [HR.com study](https://cdn2.hubspot.net/hubfs/212972/HR.com%20Research/Applicant_Tracking_System_A_data-driven_guide.pdf) also found 57% of recruiters at large organizations aren’t satisfied with their ATS software, which means there’s ample opportunity to get those users using your ATS. ### About HiringThing HiringThing is a [modern recruiting](https://blog.hiringthing.com/the-state-of-modern-recruiting) and [employee onboarding](https://www.hiringthing.com/private-label/applicant-tracking-system/) platform as a service that creates seamless talent experiences. Our white label solutions and open API enable [technology](https://www.hiringthing.com/hr-tech/) and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team. [![Let's Chat](https://no-cache.hubspot.com/cta/default/9445952/88f1b0a0-f900-4caa-8f1c-b768e7676b55.png)](https://cta-redirect.hubspot.com/cta/redirect/9445952/88f1b0a0-f900-4caa-8f1c-b768e7676b55) ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=150&name=1621426681866%20(1).jpg) #### Pat Brothwell [Follow me on LinkedIn](https://www.linkedin.com/in/pat-brothwell-275b82196/) Pat Brothwell was a Content Marketer at HiringThing, where he created and oversaw the HiringThing Content Strategy. Pat’s long been passionate about democratizing the world of work and ensuring recruiting and hiring is fair and equitable for all. When he’s not immersed in content, Pat enjoys hiking, traveling, Bruce Springsteen, and blogging about his new home in Asheville, North Carolina. ## Related Articles [![Professional association professionals sit around a desk and discuss how to increase their non-dues revenue. ](https://blog.hiringthing.com/hubfs/Hiring%20is%20the%20Best%20Association%20NDR.jpg)](https://blog.hiringthing.com/hiring-is-the-best-professional-association-ndr) ### [Hiring is the Best Professional Association NDR](https://blog.hiringthing.com/hiring-is-the-best-professional-association-ndr) ## An Applicant Tracking System is the Ultimate Non-Dues Revenue Solution Professional Associations Need Staying relevant and financially sustainable for [professional...](https://blog.hiringthing.com/association-challenges) ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) [Read More](https://blog.hiringthing.com/hiring-is-the-best-professional-association-ndr) [![Some association employees brainstorm on how to overcome challenges. ](https://blog.hiringthing.com/hubfs/austin-distel-mpN7xjKQ_Ns-unsplash.jpg)](https://blog.hiringthing.com/association-challenges) ### [How Professional Associations Can Solve Membership Challenges](https://blog.hiringthing.com/association-challenges) Professional associations experienced a rebound in 2022, but membership growth and renewals remain ongoing challenges. To continue building momentum, associations must... ![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) [Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) [Read More](https://blog.hiringthing.com/association-challenges) [![HiringThing\_Logo\_White\_no-space](https://blog.hiringthing.com/hs-fs/hubfs/HiringThing_Logo_White_no-space.png?width=275&name=HiringThing_Logo_White_no-space.png "HiringThing_Logo_White_no-space")](https://hiringthing.com) --- A modern recruiting platform as a service that creates seamless hiring experiences. Approachable and adaptable, the platform empowers anyone, anywhere to hire their dream team. [Follow us on LinkedIn](https://www.linkedin.com/company/hiringthing) [Follow us on Facebook](https://www.youtube.com/c/hiringthing) [Follow us on Twitter](https://www.twitter.com/hiringthing) [Follow us on Facebook](https://www.facebook.com/HiringThing/) - [Platform](https://www.hiringthing.com/private-label/) - [Developers](https://www.hiringthing.com/developers) - [Company](https://www.hiringthing.com/company) - [Blog](https://blog.hiringthing.com) - [Start Trial](https://register.hiringthing.com/register/start) - [Support](https://support.hiringthing.com/support/home) - [HiringThing Status](https://status.applicant-tracking.com/) - [Remote Work Hub](https://www.hiringthing.com/company/remote-work-hub/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pat Brothwell", "url" : "https://blog.hiringthing.com/author/pat-brothwell" }, "dateModified" : "2026-09-29T20:02:48.773Z", "datePublished" : "2022-04-18T09:00:00.000Z", "headline" : "How White Label ATS Benefits for Associations", "image" : [ "https://blog.hiringthing.com/hubfs/Ten%20Reasons%20Associations%20Can%20Benefit%20From%20a%20Private%20Label%20Applicant%20Tracking%20System.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiringthing.com/private-label-ats-association-benefits", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiringthing.com/hubfs/HiringThing_Logo_TealGreen.png" }, "name" : "HiringThing, Inc." } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hiringthing.com/#organization", "@type" : "Organization", "contactPoint" : { "@type" : "ContactPoint", "contactType" : "customer support", "url" : "https://www.hiringthing.com/company/contact-us/" }, "description" : "HiringThing is a white label recruiting and employee onboarding platform that helps partners and employers deliver seamless hiring solutions.", "foundingDate" : "2012", "knowsAbout" : [ "Applicant tracking systems", "White label HR software", "Recruiting software", "Employee onboarding", "Candidate experience", "Hiring process optimization" ], "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.hiringthing.com/wp-content/uploads/2022/01/HiringThing_Logos_HiringThing_Logo_Teal_Green.svg", "width" : 600 }, "name" : "HiringThing", "sameAs" : [ "https://www.linkedin.com/company/hiringthing", "https://twitter.com/hiringthing", "https://www.facebook.com/HiringThing", "https://www.youtube.com/c/hiringthing" ], "url" : "https://www.hiringthing.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.hiringthing.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "HiringThing Blog", "publisher" : { "@id" : "https://hiringthing.com/#organization" }, "url" : "https://blog.hiringthing.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hiringthing.com/authors/pat-brothwell#person", "@type" : "Person", "description" : "Pat Brothwell was a Content Marketer at HiringThing, where he created and oversaw the HiringThing content strategy. 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