We rely on social media for a variety of reasons: connecting with friends, posting pictures, sharing awesome cat videos, the list goes on and on. But have you ever thought about the role your favorite social media platforms can play in your recruiting process?
Social plays a huge role in the life of Millennial seekers; in fact, of the 75 percent of them using social media, 57 percent have used these social networks to find jobs. Fortunately, there are a variety of channels for you to start recruiting on. Getting started can be as simple as pushing the ‘like’ button.
Explore the Social Frontier
It’s tempting to go ahead and create profiles for every social site available but the last thing you want is to get lost in the social shuffle. Weigh the best options for your brand and workplace. Trying to answer recruiting questions quickly? Then Twitter might be the right space for you. Interested in creating a space to show off your awesome culture? Facebook could make the most sense. Whichever you choose, make sure you can commit the appropriate amount of time to maintaining the social presence of your business. Social media slows down for no one.
Let Your Employees Do the Talking
Want job seekers to know how awesome it is to work for you? Let the people who work for you tell them! Provide trusted employees with access to the social accounts so they can share stories and pictures about what makes your culture so special. This is a great way to show off your brand personality and get applicants excited to join your team. Plus, it’s a million times more engaging than a flier in your window.
Embrace Facebook as Your Newest Hiring Manager
When it comes to recruiting online, there’s more to Facebook than meets the eye. It can serve as a one stop shop for engaging employees and applicants, showcasing job postings and keeping track of seeker-related trends. Another feature of Facebook is the ability to use geo-targeting to advertise open positions to seekers in your area or for other locations you might be hiring for. Now you can play Candy Crush Saga and find the employees you need all in one place.
If it seems like the right fit for you and your business, consider adding social media to your recruiting tool belt and escape the FOMO (fear of missing out) on great employees.
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