---
title: Hospitality Hiring With Culinary Agents CEO Alice Cheng
description: We spoke with Culinary Agents Founder & CEO, Alice Cheng, about the reasons behind the shifts in hospitality hiring.
image: https://blog.hiringthing.com/hubfs/alice-cheng-culinary-agents.jpg
---

[![HiringThing-Teal-Green](https://blog.hiringthing.com/hs-fs/hubfs/Graphic%20Elements/Logos/HiringThing-Teal-Green.png?width=1686&height=270&name=HiringThing-Teal-Green.png "HiringThing-Teal-Green")](https://hiringthing.com)

Open main menu Close main menu

- PLATFORM Open the submenu 
    - [Product](https://www.hiringthing.com/white-label/applicant-tracking-system/)
    - [Integrations](https://www.hiringthing.com/integrations/)
    - [Security](https://www.hiringthing.com/security/)
- SOLUTIONS Open the submenu 
    - Solutions Open the submenu 
          - [For Partners](https://www.hiringthing.com/white-label-ats/)
          - [For Employers](https://www.hiringthing.com/applicant-tracking)
          - [For Developers](https://www.hiringthing.com/developers/)
    - INDUSTRIES Open the submenu 
          - [HR Technology](https://www.hiringthing.com/white-label-ats/hr-technology/)
          - [PEO & ASO](https://www.hiringthing.com/white-label-ats/peo/)
          - [HR Consulting](https://www.hiringthing.com/white-label-ats/hr-consulting/)
          - [Staffing](https://www.hiringthing.com/white-label-ats/staffing/)
          - [Construction Software](https://www.hiringthing.com/white-label-ats/construction/)
          - [Healthcare](https://www.hiringthing.com/white-label-ats/healthcare/)
          - [Franchise](https://www.hiringthing.com/white-label-ats/franchise/)
          - [Associations](https://www.hiringthing.com/white-label-ats/association/)
- COMPANY Open the submenu 
    - Company Open the submenu 
          - [About Us](https://www.hiringthing.com/company/)
          - [Blog](https://blog.hiringthing.com/)
          - [Press](https://www.hiringthing.com/company/press/)
          - [Careers](https://careers.hiringthing.com/)
          - [Contact Us](https://www.hiringthing.com/company/contact-us/)
- LOG IN Open the submenu 
    - LOG IN Open the submenu 
          - [Applicant Tracking](https://login.hiringthing.com/users/login)
          - [Employee Onboarding](https://app.hiringthing-onboarding.com/signup)

[HR 101](https://blog.hiringthing.com/tag/hr-101)

# Hospitality Hiring With Culinary Agents CEO Alice Cheng

![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) 

[Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell)

![Culinary Agents Founder and CEO Alice Cheng](https://blog.hiringthing.com/hubfs/alice-cheng-culinary-agents.jpg)

## Hospitality Hiring is Challenging

If you’re in the hospitality industry, then you’re no doubt familiar with the following stat: [half of U.S. hospitality workers](https://www.bloomberg.com/news/articles/2021-07-08/half-of-u-s-hospitality-workers-won-t-return-in-job-crunch) aren’t planning on returning to their old jobs after the events of the past year—over a third of these [hospitality workers](https://blog.hiringthing.com/more-hospitality-recruiting-challenges) said they aren’t even considering reentering the industry, citing wanting higher pay, a less physically demanding workplace, and better benefits. 

While this may sound bleak for hospitality professionals direly needing talent, [Alice Cheng](https://culinaryagents.com/talents/35-Alice-Cheng) has a positive outlook. Cheng knows a thing or two about the hospitality industry, parlaying early experience working in a restaurant into her current role as the Founder & CEO of [Culinary Agents](https://culinaryagents.com/), an online hospitality platform, including an industry-specific [job board](https://blog.hiringthing.com/seven-step-to-selecting-the-right-job-board). 

We spoke with Cheng about the reasons behind the shifts in [hospitality recruiting](https://blog.hiringthing.com/hospitality-recruiting-challenge-solutions), hiring, new hire onboarding, her outlook for the industry, and what professionals can change to begin attracting [top talent](https://blog.hiringthing.com/find-higher-quality-hourly-staff) once again. 

## HiringThing's Interview With Culinary Agents Founder and CEO Alice Cheng

***HT:*** *Why is recruiting such a challenge for hospitality employers at the moment?*

***AC:*** *Finding and hiring the right team members is an ongoing challenge and priority for hospitality employers. At the moment, due to COVID-19, employers are trying to fill multiple positions simultaneously as they plan to reopen, expand and recover. This will continue to drive competition as candidates thoughtfully choose where they want to work and if they want to return to the industry. Since so much time has passed, some workers have decided to pursue other opportunities outside of hospitality.* 

***HT:*** *Do you think people will return to the industry?*

***AC:*** *Yes, I think people will return and have returned to the industry. It’s true that some people have found work in other industries during the past year and may not return to hospitality immediately or ever. However, there are many who continue to dedicate their careers to hospitality, and either have already or are eager to return. It’s a broad industry with a variety of career paths and flexible opportunities. Workers drawn to what the industry offers will come back.* 

***HT:*** *How can the industry work to attract new talent?*

***AC:*** *The overall hospitality industry has been transforming over the years into a more equitable workplace. As employers continue to support improved working environments, the overall industry will continue to attract and retain talent—continuing to innovate and invest in new areas of traditional and nontraditional areas of growth keeps things exciting and attracts talent.* 

![The overall hospitality industry has been transforming over the years into a more equitable workplace. As employers continue to support improved working environments, the overall industry will continue to attract and retain talent. - Alice Cheng, Founder and CEO of Culinary Agents](https://blog.hiringthing.com/hs-fs/hubfs/Blog%20Pull%20Quote%20Template%20-%201920x1080%20(27).jpg?width=1920&name=Blog%20Pull%20Quote%20Template%20-%201920x1080%20(27).jpg)

***HT:*** *What are short-term tips for increasing hospitality industry [applicant traffic](https://blog.hiringthing.com/increase-applicant-traffic)?*

***AC:*** *Market your job opportunities and make it as easy as possible for candidates to apply to them. Highlight your employer value proposition and benefits offered in multiple places and across your hiring efforts. Be transparent in [job descriptions](https://blog.hiringthing.com/common-mistakes-writing-job-descriptions) and responsive to applicants.*

***HT:*** *What long-term changes do employers need to make to attract top-quality candidates?*

***AC:*** *Employers should be aware and intentional of their company culture and [employer brand](https://blog.hiringthing.com/build-employer-brand). This is a large but widely connected industry, and reputation and actions can make a difference when recruiting—thinking creatively and working within your means to offer whatever you can to existing and potential employees, being transparent and genuine can go a long way.* 

***HT:*** *How can Culinary Agents help hospitality employers solve their hiring challenges?*

***AC:*** *We offer a targeted hospitality talent pool, additional visibility, and employer branding.*

*Gain exclusive access to our nationwide hospitality-specific talent pool comprised of 1 Million+ professionals, ranging from all levels of kitchen and service and all hospitality-related positions.* 

*Jobs will automatically be* [*distributed*](https://culinaryagents.com/resources/culinaryagents-job-distribution-network) *to our private network as well as to over 500+ partner sites, including major job sites like Indeed, ZipRecruiter, and [LinkedIn](https://blog.hiringthing.com/linkedin-changed-how-you-pay-for-recruiting-ads.-heres-what-that-actually-means), as well as industry sites like Open For Good by the James Beard Foundation.*

*Our unique technology helps talent discover employer brands and opportunities based on their preferences and where they are already looking.* 

Get actionable tips and tricks for increasing your applicant traffic and strengthening your overall hiring strategy, including additional insights from Cheng, in our post [Four Key Challenges in Hospitality Recruiting and How to Overcome Them.](https://blog.hiringthing.com/four-hospitality-recruiting-challenges-and-how-to-overcome-them)

## Related Resources

- [Four Key Challenges in Hospitality Recruiting and How to Overcome Them](https://blog.hiringthing.com/four-hospitality-recruiting-challenges-and-how-to-overcome-them)
- [Tips for Engaging Hourly Employees](https://blog.hiringthing.com/tips-for-engaging-hourly-employees)
- [How Franchises Can Retain Top Talent](https://blog.hiringthing.com/how-franchises-can-retain-top-talent)
- [Workplace Leaders Can Benefit From Being People Forward](https://blog.hiringthing.com/workplace-leaders-can-benefit-from-being-people-forward)

### About Culinary Agents

[Culinary Agents](http://www.culinaryagents.com/) is a website to find jobs and career-related information about the hospitality industry. Our growing community includes over one million members and 32,000 businesses nationwide. The platform empowers aspiring and existing talent to easily discover and apply to the best jobs. Culinary Agents also provides job marketing, [recruiting](https://www.hiringthing.com/private-label/applicant-tracking-system/), and employer branding solutions to help businesses hire the best talent.

### About HiringThing

HiringThing is a [modern recruiting](https://blog.hiringthing.com/the-state-of-modern-recruiting) and [employee onboarding](https://www.hiringthing.com/private-label/employee-onboarding/) platform as a service that creates seamless talent experiences. Our white label solutions and open API enable [technology](https://www.hiringthing.com/private-label/hr-technology/) and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team.

[![Click Here for Demo](https://no-cache.hubspot.com/cta/default/9445952/7add16ab-215b-4fc7-833a-65d6279454c0.png)](https://cta-redirect.hubspot.com/cta/redirect/9445952/7add16ab-215b-4fc7-833a-65d6279454c0)

![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=150&name=1621426681866%20(1).jpg)

#### Pat Brothwell

[Follow me on LinkedIn](https://www.linkedin.com/in/pat-brothwell-275b82196/)

Pat Brothwell was a Content Marketer at HiringThing, where he created and oversaw the HiringThing Content Strategy. Pat’s long been passionate about democratizing the world of work and ensuring recruiting and hiring is fair and equitable for all. When he’s not immersed in content, Pat enjoys hiking, traveling, Bruce Springsteen, and blogging about his new home in Asheville, North Carolina.

## Related Articles

[![Two hospitality co-workers sitting down and looking at laptop in an outdoor patio.](https://blog.hiringthing.com/hubfs/pexels-tim-douglas-6205492.jpg)](https://blog.hiringthing.com/hospitality-recruiting-challenge-solutions)

[HR 101](https://blog.hiringthing.com/tag/hr-101)

### [Hospitality Recruiting Challenges and How to Solve Them](https://blog.hiringthing.com/hospitality-recruiting-challenge-solutions)

The hospitality industry has long faced recruitment hurdles due to perceptions of low pay, long hours, and limited career growth, and the pandemic has only intensified...

![Allie DeCaro](https://blog.hiringthing.com/hs-fs/hubfs/1521572546513.jpg?width=45&name=1521572546513.jpg) 

[Allie DeCaro](https://blog.hiringthing.com/author/allie-decaro) 

[Read More](https://blog.hiringthing.com/hospitality-recruiting-challenge-solutions)

[![A franchisee contemplates best recruiting practices. ](https://blog.hiringthing.com/hubfs/What%20All%20Franchisees%20Must%20Understand%20About%20Recruiting.jpg)](https://blog.hiringthing.com/new-franchisees-must-understand-recruiting)

### [What All New Franchisees Must Understand About Recruiting](https://blog.hiringthing.com/new-franchisees-must-understand-recruiting)

With [two-thirds of all Americans](https://eu.usatoday.com/story/money/small-business/2018/05/04/survey-66-percent-in-us-dream-of-opening-small-business/34473279/) eager to start their own business, many different business models are growing in popularity. Franchising is fast increasing—in the...

![Pat Brothwell](https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg?width=45&name=1621426681866%20(1).jpg) 

[Pat Brothwell](https://blog.hiringthing.com/author/pat-brothwell) 

[Read More](https://blog.hiringthing.com/new-franchisees-must-understand-recruiting)

[![HiringThing\_Logo\_White\_no-space](https://blog.hiringthing.com/hs-fs/hubfs/HiringThing_Logo_White_no-space.png?width=275&name=HiringThing_Logo_White_no-space.png "HiringThing_Logo_White_no-space")](https://hiringthing.com)

---

A modern recruiting platform as a service that creates seamless hiring experiences. Approachable and adaptable, the platform empowers anyone, anywhere to hire their dream team.

[Follow us on LinkedIn](https://www.linkedin.com/company/hiringthing) [Follow us on Facebook](https://www.youtube.com/c/hiringthing) [Follow us on Twitter](https://www.twitter.com/hiringthing) [Follow us on Facebook](https://www.facebook.com/HiringThing/)

- [Platform](https://www.hiringthing.com/private-label/)
- [Developers](https://www.hiringthing.com/developers)
- [Company](https://www.hiringthing.com/company)
- [Blog](https://blog.hiringthing.com)
- [Start Trial](https://register.hiringthing.com/register/start)

- [Support](https://support.hiringthing.com/support/home)
- [HiringThing Status](https://status.applicant-tracking.com/)
- [Remote Work Hub](https://www.hiringthing.com/company/remote-work-hub/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Pat Brothwell",
    "url" : "https://blog.hiringthing.com/author/pat-brothwell"
  },
  "dateModified" : "2026-09-29T20:52:12.026Z",
  "datePublished" : "2021-09-28T23:55:40.000Z",
  "headline" : "Hospitality Hiring With Culinary Agents CEO Alice Cheng",
  "image" : [ "https://blog.hiringthing.com/hubfs/alice-cheng-culinary-agents.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.hiringthing.com/hubfs/HiringThing_Logo_TealGreen.png"
    },
    "name" : "HiringThing, Inc."
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://hiringthing.com/#organization",
  "@type" : "Organization",
  "contactPoint" : {
    "@type" : "ContactPoint",
    "contactType" : "customer support",
    "url" : "https://www.hiringthing.com/company/contact-us/"
  },
  "description" : "HiringThing is a white label recruiting and employee onboarding platform that helps partners and employers deliver seamless hiring solutions.",
  "foundingDate" : "2012",
  "knowsAbout" : [ "Applicant tracking systems", "White label HR software", "Recruiting software", "Employee onboarding", "Candidate experience", "Hiring process optimization" ],
  "logo" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "https://www.hiringthing.com/wp-content/uploads/2022/01/HiringThing_Logos_HiringThing_Logo_Teal_Green.svg",
    "width" : 600
  },
  "name" : "HiringThing",
  "sameAs" : [ "https://www.linkedin.com/company/hiringthing", "https://twitter.com/hiringthing", "https://www.facebook.com/HiringThing", "https://www.youtube.com/c/hiringthing" ],
  "url" : "https://www.hiringthing.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.hiringthing.com/#website",
  "@type" : "WebSite",
  "inLanguage" : "en-US",
  "name" : "HiringThing Blog",
  "publisher" : {
    "@id" : "https://hiringthing.com/#organization"
  },
  "url" : "https://blog.hiringthing.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://hiringthing.com/authors/pat-brothwell#person",
  "@type" : "Person",
  "description" : "Pat Brothwell was a Content Marketer at HiringThing, where he created and oversaw the HiringThing content strategy. He has long been passionate about democratizing the world of work and ensuring recruiting and hiring is fair and equitable for all.",
  "image" : "https://blog.hiringthing.com/hs-fs/hubfs/1621426681866%20(1).jpg",
  "jobTitle" : "Content Marketer",
  "knowsAbout" : [ "White label HR software", "Applicant tracking systems", "Employee onboarding", "HR technology market trends", "SaaS content strategy", "Diversity, equity and inclusion in hiring" ],
  "name" : "Pat Brothwell",
  "sameAs" : [ "https://www.linkedin.com/in/pat-brothwell-275b82196/" ],
  "url" : "https://blog.hiringthing.com/author/pat-brothwell",
  "worksFor" : {
    "@id" : "https://hiringthing.com/#organization"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#webpage",
  "@type" : "WebPage",
  "breadcrumb" : {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#breadcrumb"
  },
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://blog.hiringthing.com/#website"
  },
  "name" : "Hospitality Hiring With Culinary Agents CEO Alice Cheng",
  "primaryImageOfPage" : {
    "@type" : "ImageObject",
    "url" : "https://blog.hiringthing.com/hubfs/alice-cheng-culinary-agents.jpg"
  },
  "speakable" : {
    "@type" : "SpeakableSpecification",
    "cssSelector" : [ "h1", "h2" ]
  },
  "url" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#breadcrumb",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://blog.hiringthing.com/",
    "name" : "Blog",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.hiringthing.com/tag/hr-101",
    "name" : "HR 101",
    "position" : 2
  }, {
    "@type" : "ListItem",
    "name" : "Hospitality Hiring With Culinary Agents CEO Alice Cheng",
    "position" : 3
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#article",
  "@type" : "BlogPosting",
  "about" : [ {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#term-culinary-agents"
  }, {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#term-employer-value-proposition"
  }, {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#term-employer-brand"
  }, {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#term-applicant-traffic"
  } ],
  "alternativeHeadline" : "Culinary Agents CEO Alice Cheng on Solving Hospitality Hiring Challenges",
  "articleSection" : [ "HR 101" ],
  "author" : {
    "@id" : "https://hiringthing.com/authors/pat-brothwell#person"
  },
  "dateModified" : "2024-06-21",
  "datePublished" : "2021-09-28",
  "description" : "We spoke with Culinary Agents Founder & CEO, Alice Cheng, about the reasons behind the shifts in hospitality hiring.",
  "headline" : "Hospitality Hiring With Culinary Agents CEO Alice Cheng",
  "image" : {
    "@type" : "ImageObject",
    "height" : 630,
    "url" : "https://blog.hiringthing.com/hubfs/alice-cheng-culinary-agents.jpg",
    "width" : 1200
  },
  "inLanguage" : "en-US",
  "isAccessibleForFree" : true,
  "keywords" : [ "hospitality hiring", "Culinary Agents", "Alice Cheng", "restaurant recruiting", "hospitality job board", "employer brand", "applicant traffic" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#webpage"
  },
  "publisher" : {
    "@id" : "https://hiringthing.com/#organization"
  },
  "wordCount" : 830
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#faq",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "About half of U.S. hospitality workers said they weren't planning to return to their old jobs, citing a desire for higher pay, less physically demanding work and better benefits. Employers reopening after COVID-19 were also trying to fill many positions at once, increasing competition for candidates."
    },
    "name" : "Why is hospitality recruiting so challenging?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Culinary Agents CEO Alice Cheng believes yes. While some workers found jobs in other industries, many remain dedicated to hospitality careers and have returned or are eager to, drawn by the industry's broad range of career paths and flexible opportunities."
    },
    "name" : "Will workers return to the hospitality industry?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Cheng recommends marketing job opportunities and making it as easy as possible to apply, highlighting the employer value proposition and benefits across all hiring efforts, being transparent in job descriptions and responding to applicants."
    },
    "name" : "How can hospitality employers quickly increase applicant traffic?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Employers should be intentional about company culture and employer brand, since hospitality is a large but closely connected industry where reputation matters. Thinking creatively, offering what they can within their means and being transparent and genuine go a long way."
    },
    "name" : "What long-term changes help hospitality employers attract top candidates?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Culinary Agents offers a hospitality-specific talent pool of more than 1 million professionals, distributes jobs to its private network and 500+ partner sites including Indeed, ZipRecruiter and LinkedIn, and provides employer branding tools that match talent with employers based on preferences."
    },
    "name" : "How does Culinary Agents help hospitality employers hire?"
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#glossary",
  "@type" : "DefinedTermSet",
  "hasDefinedTerm" : [ {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#term-culinary-agents",
    "@type" : "DefinedTerm",
    "description" : "An online hospitality platform and job board with more than one million members.",
    "inDefinedTermSet" : {
      "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#glossary"
    },
    "name" : "Culinary Agents"
  }, {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#term-employer-value-proposition",
    "@type" : "DefinedTerm",
    "description" : "The benefits and experiences an employer offers in exchange for employees' work.",
    "inDefinedTermSet" : {
      "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#glossary"
    },
    "name" : "Employer value proposition"
  }, {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#term-employer-brand",
    "@type" : "DefinedTerm",
    "description" : "An organization's reputation as a place to work.",
    "inDefinedTermSet" : {
      "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#glossary"
    },
    "name" : "Employer brand"
  }, {
    "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#term-applicant-traffic",
    "@type" : "DefinedTerm",
    "description" : "The volume of candidates viewing and applying to open roles.",
    "inDefinedTermSet" : {
      "@id" : "https://blog.hiringthing.com/culinary-agents-alice-cheng-interview#glossary"
    },
    "name" : "Applicant traffic"
  } ],
  "name" : "Hospitality Hiring Glossary"
}
```